Gender Equality in Sales with P&G

P&G Turkey, through its "Equal Vision" approach, held the 16th meeting of its Future Women Leaders programme, offering young women seeking careers in sales sector opportunities and training in sales leadership, customer management, and digital sales.

Procter&Gamble (P&G), which globally maintains gender equality with approximately half of its managers being women, is championing women in its Turkish operations under the "Equal Vision" philosophy.  Aiming for equal representation not only within the company but across all business sectors, P&G Turkey has been running the 'P&G Future Women Leaders' programme since 2008 to achieve gender equality in sales. At its 16th meeting held at its head office, P&G Turkey brought together young women aiming for sales careers—third and fourth-year university students, recent graduates, or master's degree candidates—who aspire to become management professionals. In the programme, which drew strong interest from young participants, attendees gained interactive experience on career opportunities in sales and key topics emerging in the sector.

According to Mısra Meriçten, Board Member and Senior Human Resources Director of P&G Turkey, Caucasus and Central Asia, who noted that P&G Turkey operates under the "Equal Vision" approach with a mission to ensure gender and opportunity equality across all areas of business,

"We believe that when everyone is given equal opportunities and differences are respected, we create a more successful and respectful work environment. Equal representation is one of our most important priorities, and I believe we set a good example in this regard. The proportion of our female office employees is 61 percent, and the proportion of women on our board of directors is 60 percent. One of our most important goals is for this equality to be realized not only within the company but across all business sectors. One of the equality and inclusion projects we have implemented to make this possible is the 'P&G Future Women Leaders' programme, which we offer to young women seeking careers in sales. Through the programme we have run since 2008, we aim to break the male-dominated perception in sales and demonstrate that women can be highly successful in this field. We guide participants, whom we enable to network with leaders in our company, on how they can strengthen their leadership skills and abilities," he said.

"Our goal is to develop future women leaders in the sales sector"

Noting that thanks to the programme, which has reached hundreds of people over the years, women leaders now hold positions at different levels at P&G Turkey, including senior positions, Meriçten stated, "Through the programme we organized, we provided participants with a programme that will enable them to become closely acquainted with the sales ecosystem. Reflecting P&G's perspective on the sales function, this programme allowed participants not only to follow the Sales Leadership Panel under the leadership of valuable P&G managers, but also to gain comprehensive training opportunities on various topics such as Customer Management, Consumer Psychology/The Future of Shopping, and Digital Sales. We look forward to seeing our women leaders who will ensure equal representation in the sales sector among our ranks," he said.

Young participants in the 16th P&G Future Women Leaders programme spent the day listening to and conversing with experienced P&G leaders in sales, gaining information about their career journeys. Through activities such as demo store visits, consumer behaviour analysis, role play exercises, and customer management, participants received foundational training on the dynamics of the fast-moving consumer goods sector, and experienced an enjoyable, interactive and inspiring day through quizzes.