TAB Gıda Makes a Strong Start to 2025

Türkiye's leading fast-food restaurant chain TAB Gıda closed the first quarter of 2025 with strong financial and operational performance. System-wide sales, including both its own outlets and franchise restaurants, rose 59% to reach TRY 12.2 billion.
TAB Gıda, Turkey's leading quick-service restaurant chain, completed the first quarter of 2025 with strong financial and operational performance. System-wide sales, including both company-operated and franchise restaurants, reached TRY 12.2 billion, up 59%.
TAB Gıda recorded real revenue growth of 11% in the first quarter of 2025, while EBITDA increased 14% in real terms to TRY 1.5 billion. With an EBITDA margin of 16.8%, the company once again demonstrated its profitable growth strategy and operational discipline.
TAB Gıda Co-CEO Özgür Çetinkaya commented on the company's first-quarter 2025 performance: "We made a strong start to 2025, achieving 11% real revenue growth and 14% EBITDA growth. By increasing our EBITDA margin, we achieved our sustainable growth objectives despite challenging macroeconomic conditions. We generated net profit of TRY 310 million, a real increase of 69%. We continue to strengthen our balance sheet.
Our low debt levels and absence of foreign exchange exposure stand out as the most important indicators of our company's financial resilience. We continue to expand our restaurant network, opening 31 new locations in this quarter and bringing our total restaurant count to 1,854. The share of franchise restaurants in our portfolio rose to 46%, reaching the highest level in company history. This result clearly demonstrates the strength of our franchise model and scalable growth potential."
Çetinkaya continued by emphasizing progress in digital transformation and operational efficiency: "Digital sales exceeded 40% of total sales, providing significant contribution. In the first quarter, we installed 331 new kiosk screens, bringing the total to 1,690. These investments improve customer experience while reducing our operational costs. Additionally, we recorded 13% growth in delivery orders, raising this channel's share of total sales to 28%. Digitalization and technology investments, which are as important to our positive business results as our sales, will continue in the periods ahead."
Balanced Growth Through Pricing Policy and Product Strategy
Commenting on the success of marketing campaigns implemented in the first quarter of 2025, Çetinkaya stated: "Within our general pricing and brand strategies, we observed strong demand growth in our budget and premium product categories. In this context, our budget product sales grew 58%, while premium product sales grew 23%.
These results demonstrate our brand structure's ability to simultaneously address different customer segments and the effectiveness of our flexible pricing strategies. For the remainder of the year, we will continue advancing with our growth and innovation-focused strategies. We aim to expand our restaurant network by approximately 180 new openings by year-end, representing 10% growth, further increase the share of digital sales, and continue smart system investments supporting operational efficiency. We will strengthen our leading position in the sector with innovations such as robotic services, advanced workforce management tools, and personalized customer experiences."
Özgür Çetinkaya concluded: "We achieved this successful quarter with the support of our franchise partners, employees, and investors. We thank all our stakeholders for their confidence and contributions. We maintain our growth and profitability targets. Working with the same determination throughout 2025, we will take TAB Gıda toward a stronger future."
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