TILAMAR® Boost 150-DSM Hair Active

DSM Hair Active Delivers Visible Volume While Conditioning Hair One of the leading trends in modern hair care is delivering visibly increased hair volume. When analysing the preferences of hair care product users, one of their primary demands is to add volume to hair. Designing a hair active that conditions hair on one hand while adding volume on the other is a process requiring considerable effort. DSM, with 50 years of accumulated expertise in raw materials science, carefully selected TILAMAR® Boost 150 from among 500 different multi-branched polymers to design this hair active. TILAMAR® Boost 150 delivers perfect volume to hair while conditioning it simultaneously, operating through a unique mechanism. Unique Working Mechanism Through TILAMAR® Boost 150 coacervate technology, an innovative polymer that adds volume to hair is created. This active, which can be easily added to shampoo, provides easy combing of wet hair after washing. Once dried with a hair dryer, it provides the desired volume to the hair. TILAMAR® Boost 150 settles on the hair shaft after washing as a lamellar structure in layers; when exposed to heat, it transforms into a hexagonal structure, increasing hair volume.

Advantages of Delivering Visible Hair Volume While Conditioning Hair Simultaneously

When TILAMAR® Boost 150 is added at 2% to a shampoo base, it increases hair volume by 150%, and when added together with conditioner polymer, it works synergistically to increase hair volume by 300%.

Salon Testing

Half-head salon testing (6 volunteers per test) was conducted by adding TILAMAR® Boost 150 to market shampoo. TILAMAR® Boost 150 demonstrated significantly better conditioning properties when compared to market shampoo on wet hair. According to the salon test results, hair combs more easily and appears smoother. Hair takes shape much more easily and maintains its shape for longer. These characteristic properties clearly impact volume as well. *Compiled from DSM TILAMAR® Boost 150 Invisible Action for Visible Volume with an Extra Touch of Care brochure.   Burçak Alioğlu Technical Sales Manager Arkem Kimya