Allianz Türkiye Takes New Step in Digital Health

Allianz Turkey, which continues to develop digital health services with a next-generation insurance approach, has added a "Health Programs" module to the Digital Health services in its Allianz'ım mobile application. The new module, composed of physical exercise and mental wellness content in short video format, aims to help users develop sustainable health habits that they can easily integrate into their daily lives.

Allianz Turkey, one of the leading health insurance companies, continues to expand the digital health services it offers to over 2 million health insurance customers with new applications. The Health Programs module, launched in the Allianz'ım mobile application, offers practical content focused on physical activity and mental wellness for users who find it difficult to make time for themselves amid a hectic lifestyle.

Programs in short video format that can be easily adapted to daily routines aim to help users develop sustainable health habits step by step.

Physical and mental wellness meet on a single platform
In line with its approach that does not limit health to physical needs alone, Allianz Turkey includes content supporting mental wellness alongside physical exercises in the new module.

In the initial phase, programs designed for young people, parents and desk workers provide users access to exercises they can easily perform at home, in the office or at school.

The module includes;

Short and practical physical exercises,
Work supporting stress management and focus,
Mental relaxation content,
Daily trackable micro health routines

Users can select a program suited to them through the application, follow exercises with audio and video, view the steps they have completed, and restart programs whenever they wish.

Digital health experience adapted to a busy lifestyle
Developed with a "short breaks during the day" approach, the module was designed particularly for busy professionals, students, parents and users who struggle to make time for healthy routines in their daily lives.

Allianz Turkey's Digital Health approach aims to provide an experience that does not complicate users' daily lives but rather supports them by adapting to their existing lifestyle.

Content prepared with expert support
The content in the Health Programs module was created using expert opinions and scientific sources.

Allianz Turkey also collaborated with domestic startups to support the digital health ecosystem. Mental wellness content was prepared in collaboration with Breathub, and physical exercise programs with Fiziu, while all content was reviewed by Allianz's contracted specialists before being shared with users.

With the new module, Allianz Turkey aims to support health becoming a natural part of daily life, rather than remaining a service accessed only when needed. Health insurance customers can access this content in the application at no additional cost.