Andaç Yeşilyurt appointed Nutrition Specialist at Humm Organic

Humm Organic has partnered with Nutrition Specialist Andaç Yeşilyurt to raise awareness on clean eating and increase public consciousness regarding the use of clean-label products. Humm Organic, a brand established with the mission of introducing children in their developmental years to clean eating at an early age and raising awareness among both children and adults about recognizing and choosing clean-label products, has entered into an agreement with Nutrition Specialist Andaç Yeşilyurt to create awareness on clean eating and specifically educate children and parents on the use and selection of clean-label products. In addition to representing the brand on digital platforms, Yeşilyurt will also support the brand in social responsibility projects focused on clean eating.

Why "Clean Eating"?

According to research Humm Organic commissioned from Twentify; 22 percent of participants began consuming organic food when they had a child, while 9 percent started during pregnancy, meaning they became more meticulous in their dietary choices. In the same study, most participants who stated they eat organic defined this eating pattern as one free of additives and preservatives; while some used terms such as "clean content," "clean production," or "clean eating."

"Not yet fully understood in Turkey!"

Humm Organic General Manager Şirin Işık, noting that "Clean Eating" has long been one of the top concerns commanding the attention of the nutrition world, stated: "The general consensus in society is that clean eating relates to clean or dirty foods. However, clean eating is based on the consumption of clean-label food products. We particularly emphasize the need for children in their developmental years to become conscious on this matter for the sake of social change, and we prioritize sustainable and responsible communication efforts. To carry out correct and effective work, we wanted to work with and receive support from an expert in this field. Nutrition Specialist Andaç Yeşilyurt will support us not only with his knowledge and experience in this area but also with the delightful recipes he prepares using Humm Organic products and in our social responsibility projects," he said.

"Our aim is to guide toward what is right with the responsibility we have taken on"

Humm Organic Nutrition Specialist Andaç Yeşilyurt, emphasizing that as a father of a girl he particularly cares about organic, clean, and healthy nutrition for children in their developmental years, stated: "We have much to communicate to children and parents together with Humm Organic. Our aim is to guide our children in the right direction with the responsibility we have taken on. Given the environmental conditions we live in, our changing world, and our reshaping nature, we now have only one truth; and that is to try to nourish ourselves with produce and grains that are entirely nature-given and organically grown. Clean eating is an organic, healthy, and nature-compatible eating pattern. In short, by saying goodbye to all processed foods, artificial products, hormone-treated produce of unknown cultivation methods, additive and preservative-containing foods, fast food, and carbonated beverages, we must take ownership of both our children and ourselves, as well as nature," he said.