Sinan Seha Türkseven Named in 'Top 50 Most Effective CMOs' List

Petrol Ofisi Chief Marketing Officer Sinan Seha Türkseven has been selected for the 'Top 50 Most Effective CMOs' list, which evaluates senior marketing executives of Turkey's leading companies. The list was prepared by BMI Business School in collaboration with DataExpert. Turkey's most effective marketing executives were evaluated this year by a 12-member panel comprised of academics and industry professionals from advertising, marketing and communications fields. The evaluation was based on performance and business experience, as well as responsibilities undertaken and achievements demonstrated during the pandemic period. Since December 2021, Sinan Seha Türkseven has held the position of Chief Marketing Officer at Petrol Ofisi. He has spearheaded the company's important initiatives in marketing and digitalization, and also serves as a Member of the Board of Directors of Petrolig, Petrol Ofisi's subsidiary in the gaming sector. The 'Top 50 Most Effective CMOs' list, compiled by BMI Business School in collaboration with DataExpert, was created by reaching senior marketing executives across more than 800 organizations in Turkey. This year's list of Turkey's most effective marketing executives was determined by a panel of academics and industry professionals that includes Prof. Dr. Banu Karsak, Faculty Member at Galatasaray University Faculty of Communication; Prof. Dr. Mert Uydacı, Professor at Marmara University Department of Marketing and Advertising; Prof. Dr. Şebnem Burnaz, Director of the Istanbul Technical University Entrepreneurship and Innovation Center; Prof. Dr. Yeşim Güçdemir, Faculty Member at Istanbul University Faculty of Communication; and Assoc. Prof. Dr. Yusuf Can Erdem, Faculty Member at Yeditepe University Faculty of Communication. The 12-member Research Advisory Board evaluated CMOs based on their performance and business experience, as well as responsibilities undertaken and achievements demonstrated during the pandemic period.

Leading figure in Petrol Ofisi's marketing success

Sinan Seha Türkseven, the accomplished Chief Marketing Officer of Petrol Ofisi—the traditional leader in Turkey's fuel and lubricant sectors—was included on the list of the best in the marketing world. Since December 2021, Sinan Seha Türkseven has served as Chief Marketing Officer at Petrol Ofisi, spearheading successful projects and initiatives the company has implemented in both marketing and digitalization. In addition to his Chief Marketing Officer role, which he has successfully managed to date, Türkseven also serves as a Member of the Board of Directors of Petrolig, Petrol Ofisi's subsidiary in the gaming sector, which operates Sosyal Lig, Turkey's number-one fantasy football game. Awards will be presented to those selected for Turkey's 'Top 50 Most Effective CMOs' list at a special ceremony during the 'CMO Summit 2022' to be held in Istanbul on 22 September.

Absolute customer satisfaction is the foundation of our success

Petrol Ofisi Chief Marketing Officer Sinan Seha Türkseven, noting that Petrol Ofisi continues to differentiate itself through its successes and firsts in many ways, including in marketing, said: "Throughout Petrol Ofisi's 81-year heritage rich in achievements, customers have always been the focus. The essence of the marketing strategy we have developed with this understanding is grounded in absolute customer satisfaction. To achieve this, we conduct field observations and data-driven analyses, and in light of these data, we take steps to increase customer satisfaction. In short, customer satisfaction is the centerpiece of our focus across all the products we develop, services we provide, and communication efforts we undertake. In order to achieve excellence in customer experience, we strive to benefit from digitalization and technology in all areas. We use digital channels effectively both in our relationships with service stations and in our relationships with customers. We take rapid action on feedback we receive from these channels and develop solutions. In line with this approach, through our investments in various areas—such as product innovations, physical standards of service stations, personnel service quality, and non-fuel services—we always target higher levels of customer satisfaction. Thanks to these efforts in recent times, our customer satisfaction score in customer experience—which has become a differentiating factor particularly in marketing—has shown significant improvement, as has our brand health and image score. As a reflection of all this, in 2021 we maintained our traditional leadership in Turkey's fuel sector with a market share of 23.09 percent. Likewise, we increased our market share in the mineral oil and chemicals sector to 31 percent, and our market share in the mineral oil sector to 29.7 percent, further strengthening our leadership in both areas. As Petrol Ofisi, we will continue to lead our industry through our innovations and firsts."