Senior Appointment at L’Oréal Türkiye: Berk Ener Becomes Corporate Digital and Marketing Director

A critical appointment has taken place as part of the senior management restructuring at L’Oréal Türkiye, one of the leading players in Türkiye's chemical, cosmetics and personal care sector. Berk Ener, who has held strategic leadership roles in national and international markets within L'Oréal for 16 years, took up the position of L’Oréal Türkiye Corporate Digital and Marketing Director and Country Leadership Team Member as of July 1, 2026.

16 Years of Global and Regional Experience

Berk Ener, who joined L’Oréal in 2010 as a Management Trainee, gained extensive operational experience throughout his career in areas such as product development, brand management, e-commerce, social commerce and digital transformation.

Following his successful work on the L’Oréal Paris Hair Color and Haircare brands, Ener took on responsibility for the Eastern Europe Region at the Paris headquarters, playing an active role in the execution of regional marketing strategies.

Returning to Türkiye in 2019 as Garnier & İpek Marketing Director, Ener, together with his team, played a significant part in the strategic growth projects that helped Garnier's brand value rise to the position of **"the number 1 value brand"** in the market for the first time in the brand's history.

A Social Commerce Bridge Between East and West

Taking on leadership in e-commerce, social commerce and digital activation in the South Asia Pacific, Middle East and North Africa (SAPMENA) region since 2023, Berk Ener spearheaded commercial transformation and platform development projects, launching the region's first e-commerce innovation programs.

Most recently serving as Global Social Commerce and E-Activation Director within the Consumer Products Division at the Paris headquarters, Ener built a bridge between the European, Latin American and Asian markets, enabling the international expansion of next-generation video and social commerce ecosystems.

"The Techno-Beauty Vision Will Be Carried Forward"

Leading the industry's transformation with Beauty-Tech, digital e-commerce and sustainable marketing solutions, L’Oréal Türkiye aims to accelerate its digital transformation journey through Berk Ener's people-focused leadership and multinational commercial vision. In his new role, Ener will develop projects that strengthen L’Oréal Türkiye's Techno-Beauty vision and further advance the brand's market position within the digital ecosystem.