Senior Appointments in PepsiCo Türkiye Marketing Organization

PepsiCo Türkiye continues to strengthen its marketing organization with experienced leaders. As part of the new organizational structuring, Görkem Önal has been appointed as PepsiCo Türkiye Food Marketing Senior Director, while Mine Mavi Arıkan has been appointed as PepsiCo Türkiye Beverage Marketing Senior Director.

With these appointments within PepsiCo Türkiye, Görkem Önal will guide the growth of the company's strong brand portfolio in the food category, consumer-focused marketing strategies, and the innovation agenda. Mine Mavi Arıkan, on the other hand, will lead the growth of PepsiCo Türkiye's strong brand portfolio in the beverage category, while spearheading the shaping of brand, communication, and activation strategies informed by consumer insights.

Who is Görkem Önal?

With over 25 years of experience in the sector, Görkem Önal has held leadership positions in brand management, marketing, and commercial growth throughout his career at national and international companies such as PepsiCo, Coca-Cola, Red Bull, 3M, Ülker, and BP.

A graduate of Marmara University's English Industrial Engineering Department, Önal began his career in 2001 as a Marketing Specialist at PepsiCo. After taking on various roles within the company's food category, he held leadership positions in international marketing organizations.

Görkem Önal joined the Coca-Cola system in 2016, serving successively as Marketing Manager and Marketing Director. Appointed as Red Bull Türkiye Country Marketing Director in 2022, Önal carried out initiatives that strengthened the brand's position in the local market. Having led campaigns throughout his career that won awards at prestigious platforms such as Cannes Media Lions and Effie, Önal will guide the growth strategies of PepsiCo Türkiye's brand portfolio in the food category in his new role.

Who is Mine Mavi Arıkan?

With over 15 years of experience in marketing, brand management, category strategy, and digital marketing, Mine Mavi Arıkan has undertaken significant leadership roles across different categories and geographies throughout her career.

Arıkan began her career in 2009 at Unilever as Assistant Brand Manager for Lipton; she held Brand Manager positions for the Sana, Becel, Calve, and Knorr brands. In 2016, she served as Food Category Brand Manager for Türkiye, North Africa, the Middle East, and Russia regions, and in 2018, as Senior Brand Manager for the Ice Cream Category in the same region.

In 2020, Arıkan served as Marketing Director for the Home and Hygiene Category at Unilever Türkiye, Central Asia, and Iran, and as of July 2022, became General Manager of Food for Unilever Türkiye and the Middle East. In addition to this role, in 2025 she also took on the role of Media and Digital Marketing Leadership for Unilever Türkiye. Joining Sanipak as Senior Marketing Director in June 2025, Arıkan guided category marketing, trade marketing, innovation, media, and corporate communication strategies in the Türkiye, Morocco, and export markets.

In her new role at PepsiCo Türkiye, Arıkan will lead the growth of the strong brand portfolio in the beverage category, while guiding brand, communication, and activation efforts by reflecting consumer insights into marketing strategies.

With the addition of two leaders with extensive industry experience, PepsiCo Türkiye will further strengthen its marketing organization in the food and beverage categories, continuing to grow its strong brand portfolios through a consumer-focused approach and innovative strategies.