**Senior-Level Appointment at Evidea**

Hakan Zihnioğlu has been appointed as Evidea's new Chief Executive Officer, an experienced figure in the retail sector.

Evidea, one of Turkey's leading home and lifestyle brands, has strengthened its management team with an experienced appointment. Hakan Zihnioğlu, known for his success in the retail sector, has become Evidea's new Chief Executive Officer.

Evidea's new chief executive, one of Turkey's leading brands in the home and lifestyle category, is Hakan Zihnioğlu, who has more than 30 years of experience in the retail and e-commerce sectors.

Zihnioğlu is a graduate of Boğaziçi University's Mechanical Engineering department and completed his master's degree at the same university. Beginning his career at Boğaziçi University Foundation, Zihnioğlu subsequently held senior management positions at leading retail sector brands including Tefal, Groupe SEB, Furla, Boyner and Nurus. In 2022, he took on the role of Chief Executive Officer at Emsan, one of the Karaca Group brands. Most recently serving as Chief Executive Officer of Jumbo Turkey, Zihnioğlu is among the sector's prominent figures, known for his strategic perspective and strong leadership vision.

Known for his expertise in negotiation, marketing management, business planning and coaching, Hakan Zihnioğlu has begun his work at Evidea with the goal of strengthening customer experience and taking the brand to a more advanced growth phase.

Commenting on his new position, Zihnioğlu said, "I am thrilled to take on a role at a customer-focused, innovative and dynamic brand like Evidea. Our goal is to contribute to Evidea's sustainable growth while positioning Evidea in a much stronger position both digitally and in retail. Leading this journey together with all my team colleagues is a great source of motivation for me."