Kimpaz Turns 55

Kimpaz Celebrates 55 Years Kimpaz, which began commercial operations in the Eminönü district of Istanbul in 1967 and has been one of the most important players in Turkish Chemical Industry since its founding, aims to bring a fresh perspective to its sector. The brand, celebrating its 55th anniversary this year, describes the period it is in as a time of transformation and change. Through investments implemented in this context, 75 percent of its target projects have already been realized. Beyond providing significant contributions to the chemical sector, Kimpaz aims to conduct high value-added collaborations with its suppliers. The company's most important priorities for 2022 are "Digital Transformation" and "Digital Branding".

"New Logo and New Slogan"

Kimpaz, one of the leading brands in the Turkish chemical sector, has refreshed its logo with a minimalist design. The new logo was inspired by the brand's innovative stance and energy. The words that inspired Kimpaz's new logo design are "excitement, trust, expertise, maturity and approachability". Along with its logo, Kimpaz has also renewed its slogan to "The Chemistry of Life", embedding the passion it possesses and its spirit of touching life into its slogan. Burcu Filiz Güngör, Deputy General Manager of Kimpaz, stated: "For brands, the logo plays a critical role in reflecting the brand's soul and revealing its energy. Our new logo fully serves Kimpaz's new brand identity and perspective and presents a more dynamic appearance. For 55 years, the products we have facilitated production of have been present in life and possess strong power to touch every stage of living. Therefore, we play an important role in the creation of the phenomenon of life. Precisely from this impact, we have renewed our slogan to 'The Chemistry of Life'".  

"Digital Transformation as Top Priority"

Kimpaz continues to grow with the mission of developing the capabilities and competencies of its stakeholders in light of the knowledge, experience and values it possesses, and creating value, delivering value and driving competitive leadership. Another subject to which Kimpaz attaches importance in its 55th year is digital transformation initiatives. Embracing digital transformation work at all levels, Kimpaz is implementing important digital transformation projects such as WMS, BPM and Business Intelligence. In 2022, the aim is to integrate these projects into all operations in an implementable manner. The impact of the digital transformation projects carried out on business processes extends to environmental factors as well, such as reduced paper consumption.