Another Award for Balparmak's Wellness Brand Apitera

Apitera, Balparmak's wellbeing brand, has earned the "Innovative Lozenge of the Year" award in the dietary supplements category in the "Innovative Products of the Year" research conducted in collaboration between Marketing Türkiye and YouGov Türkiye for its natural honey, propolis and radish-containing lozenge.

In the research conducted across 12 provinces, the product stood out by transforming a traditional formula into a practical and innovative product suited to modern life's needs. Apitera Lozenge was developed at the Balparmak R&D Center, inspired by the honey and radish mixture commonly used in Anatolia.

From traditional to modern product
In this year's ninth edition of the research, 71 brands across 16 different categories were evaluated, while Apitera Lozenge ranked among the most innovative products in the dietary supplements category. The product drew attention with its innovative structure that addresses consumer expectations through its natural honey, propolis and radish content.

The Apitera brand had previously won "Product Innovation" awards on different platforms for its propolis-containing adult and children's sprays.

Scientific approach and R&D emphasis
Balparmak R&D and Quality Director Dr. Emel Damarlı stated that they supported natural ingredients with scientific methods in the product development process, saying, "With Apitera Propolis and Radish-Containing Lozenge, we reinterpreted a traditional method in line with modern consumer expectations. This award is a strong indicator of our innovation approach."

Consumer-focused product development
Balparmak Marketing Director Ilgın Övül Yağız emphasized the decisive role of consumer expectations in the product development process. Yağız stated, "Consumers are looking for not only natural and effective ingredients but also a practical and pleasant user experience. It is important for us that this approach has been recognized with an award."

Growing innovative product family
The Apitera brand continues to expand its product portfolio with bee product-based dietary supplement solutions developed at the Balparmak R&D Center. Products enriched with natural ingredients, particularly propolis, reflect the innovation focus in the wellbeing area through different usage forms.