Atlas Zımpara Wins Bronze at Kristal Elma Awards

Atlas Zımpara, a Saint-Gobain brand, won the Bronze Award in the Press and Publications category at the Kristal Elma Awards, which brings together the most creative ideas and designs in advertising and marketing.

Atlas Zımpara, which differentiates itself in the sector with a broad product range serving maintenance and repair, metal production, wood products, automotive aftermarket and construction sectors, achieved major success at this year's Kristal Elma Awards, the 36th edition organized by the Turkish Advertisers Association. At this prestigious organization where the most creative ideas and designs in advertising and marketing compete, it won the Bronze Award in the Press and Publications category.

Atlas Zımpara, a Saint-Gobain Abrasives brand, drew attention with its advertisement that explained the superior performance of sanding products in a witty manner with the slogan "Smooth enough to remove roughness". A spider figure used as an interesting and creative visual element playfully emphasized the abrasive's power to effortlessly eliminate all kinds of surface roughness.

With this award won at Kristal Elma, Atlas Zımpara once again proved its leadership in the sector, innovative solutions and effective communication strategy.