Ekin Doğan Çomak Appointed Commercial Director of Hisense Turkey

Hisense Turkey has appointed Ekin Doğan Çomak, an experienced name in sales and marketing, as Commercial Director as part of its strategy to strengthen direct operations.

Global consumer electronics and home technology brand Hisense continues to strengthen its senior management in line with its growth strategy in Turkey. Ekin Doğan Çomak, who has more than 25 years of experience in sales, marketing and commercial management in the consumer electronics sector, has taken office as Commercial Director responsible for Sales and Marketing at Hisense Turkey.

As of 2026, Hisense is implementing direct operations in Turkey and aims to accelerate its growth particularly in television and air conditioning categories, while strengthening its management team with experienced professionals.

To lead sales and marketing strategies
In his new position, Ekin Doğan Çomak will be responsible for developing Hisense Turkey's sales and marketing strategies, implementing commercial growth targets, improving channel structure and managing long-term partnerships with business partners.

Çomak will also contribute to the company's sustainable growth objectives in the Turkish market through data-driven commercial strategies, new growth opportunities and innovative channel management practices.

"Turkey is a strategic market for Hisense"
In his remarks on the appointment, Ekin Doğan Çomak, Commercial Director responsible for Sales and Marketing at Hisense Turkey, noted that Turkey holds strategic importance for Hisense with its dynamic consumer base, changing expectations and high growth potential.

Çomak stated that they aim to combine Hisense's global technology strength with local knowledge and consumer insights regarding the Turkish market to deliver products and brand experiences suited to user expectations.

Noting that they aim to accelerate growth in television and air conditioning categories through strong business partnerships and sustainable channel structures, Çomak said they intend to bring the Hisense brand to more users through an expanded product portfolio in the coming period.

More than 25 years of sector experience
A graduate of Celal Bayar University Faculty of Engineering, Department of Civil Engineering, Ekin Doğan Çomak has held important positions at international brands operating in the technology and consumer electronics sectors throughout his career spanning more than 25 years.

Throughout his career, Çomak has led processes in product market entry strategies, brand positioning, creation of commercial growth plans and development of sales and marketing organizations; he has also gained experience in enterprise solutions, channel development, strategic business partnerships, data-driven commercial planning and sustainable growth models.

Çomak, who has participated in international leadership programmes and received various awards in sales performance and project management at a global scale, will lead the growth of Hisense's Turkey operations in his new role.

Hisense Turkey continues its growth
Founded in 1969, Hisense today operates as a global consumer electronics and home appliance manufacturer active in more than 160 countries and regions. The company aims to support its long-term growth strategy by expanding its product range in television, air conditioning and home technology while strengthening its direct structure in the Turkish market.