Durability and Investment in the Future: BSH Reaches Revenue of EUR 15 Billion in 2025

BSH Home Appliances Group achieved EUR 15 billion in revenue in 2025 while continuing its growth in the Emerging Markets Region, which includes Turkey. The company invested EUR 847 million in R&D and EUR 463 million in digitalization and technology.

2025 was a critical year for BSH
BSH CEO Dr. Matthias Metz stated, "2025 was a year of important decisions. We positioned ourselves strongly in the market and took steps that will increase our competitive strength and reinforce our future readiness."

Growth continues in the Emerging Markets Region
Sales in the Turkey-based Emerging Markets Region grew by 2.3 percent, while growth in local currency terms reached 24 percent. Growth in the region was also supported by a new regional production facility launched in Cairo. India will be structured as an independent region beginning in 2026.

R&D and digitalization investments
BSH supported innovation in 2025 with R&D investment of EUR 847 million, while investing EUR 463 million in digitalization and technology. CFO Dr. Thorsten Lücke stated, "Research and development continues to be one of the driving forces supporting BSH's growth."

Innovative products and AI-enabled solutions
New products launched to market in 2025 include:

- The world's first built-in robotic vacuum and mop
- Steam drawer with full steam cooking function
Also featured are floor cleaning devices, kitchen robots and fully automatic coffee machines. AI-enabled solutions are turning home appliances into intelligent daily assistants.
2026 Outlook

Dr. Matthias Metz stated, "We are not expecting a pronounced recovery in markets in 2026. However, thanks to our solid foundations, we will continue to strengthen our resilience and invest in the future."

BSH Turkey celebrated its 30th anniversary
BSH Turkey CEO Alper Şengül noted that 2025 was a special milestone for the company, expressing pride in producing the 100 millionth product. Şengül also emphasized that during the 1995-2024 period, BSH Turkey created sustainable value with USD 45 billion in GDP contribution, employment impact of 60,000 people and carbon-neutral production practices.

About BSH
BSH Hausgeräte GmbH, with EUR 15 billion in revenue in 2025 and more than 56,000 employees worldwide, is one of the leading companies in the home appliances sector. The brand portfolio includes Bosch, Siemens, Gaggenau, Neff, Thermador and Profilo. The company manufactures in 37 factories, operates in 50 countries and conducts its business under the Bosch Group umbrella.