Innov'Flavors: Are Flavorings a Real Alternative Where We Cannot Access Real Tastes?

Innov Flavors: Are Flavor Compounds an Alternative Where We Cannot Reach Real Tastes? Or Are They an Art Form That Brings Together the Flavors We Imagine with the Foods We Love? Taste, like sight and sound, is influenced by combined sensory inputs such as taste, touch and smell, yet flavor is discovered not by the tongue and nose alone, but together. Taste is life, life is flavor. Therefore, the quality we are concerned with is not only taste, but also flavor. The three most important factors underlying food selection are flavor, convenience and cost. Flavor plays an important role in determining the acceptability of food and beverages. Based on this premise, Aromatech, established in 1987 in Grasse, France—the world capital of aromas and perfumes—makes food delicious, special and of high quality with its food flavor compounds supplied to all sectors of the food industry. Aromatech's success in creating flavors is based on inspiration drawn from nature. Aromatech Group has an international structure with 5 subsidiaries in Turkey (since 1999), Tunisia, Algeria, Thailand and the USA; and 2 joint ventures in China and Turkey; thus it follows local trends and creates international flavor compounds from local tastes. The birth of the "Innov Flavor" concept occurred in this manner. Innov Flavor is an innovative flavor compound distinguished by its formulation, organoleptic profile, low cost and flavor authenticity; selected by Aromatech each month from many options proposed by its own units. In this article, we will present selections from the Innov'Flavors series developed by Aromatech Group.

Selections from Aromatech's Innov'Flavors Series

1- Natural&Vegan Egg Our newest flavor compound, natural and vegan egg, developed in our laboratory in France to provide our customers with an allergen-free flavor compound, aims to enhance the flavor of vegan products. With a natural approach, Aromatech designed an egg flavor compound to meet market needs, enabling its customers to provide consumers with perfect product quality and vegan concept. This natural powder flavor compound with egg yolk and sulfur notes, which is also both alcohol-free and halal-compliant, can be used in all types of finished products and especially in organic products (up to 5% non-organic components may be present in organic products). The flavor compound has been tested in various applications including mayonnaise, sauces, pastries, pasta and dough. This new flavor compound has also emerged as a result of the newest consumer trends in the food market. Starting from the question of how we can meet the needs of increasingly growing vegan consumers, we embarked on this path. Our special mayonnaise sauce prepared with our natural and vegan egg flavor compound perfectly meets this demand.

2- Pesto

The Pesto flavor compound, developed by our laboratory in Tunisia, has a fresh organoleptic profile with basil, garlic, pine nut and subtle parmesan notes. Pesto aroma is free of additives and allergens; alcohol-free and halal-compliant. The applications we recommend for use are sauces, ready-made dishes and crackers. Aromatech recommends that its customers try this liquid flavor compound in cream cheese to create a delicious pesto sauce.

3- Mamey

After meeting a customer's request for mamey-flavored lollipops, we at Aromatech realized there was a larger market for this Latin American fruit. The mamey fruit weighs approximately one kilogram, is mango-shaped and has dense bright orange flesh. The Mamey flavor compound was developed by our laboratory in the USA and is in clear liquid form. It is halal-compliant and free of allergens and additives. The organoleptic profile of our flavor compound can be described as sweet with melon, coconut and light sweet potato notes. It is used in both dairy products and confectionery recipes in the USA, Turkey and France. Yogurt, syrup and ice cream are applications where this exotic fruit flavor compound can be used. Aromatech presents its gourmet ice cream prepared with the fruity Mamey flavor compound to its customers and is adding this natural tropical touch to its product range with great satisfaction.

4- Butterfly Pea Pandan

Our Butterfly Pea Pandan flavor compound, developed by our laboratory in China, invites us to discover an interesting and surprising violet-colored Asian flavor. Its sweet organoleptic profile can be described with floral, apple, green and honey notes. This unique flavor compound is recommended for use in syrup, yogurt and ice cream applications. Aromatech recommends that its customers use this liquid flavor compound in various delicately prepared beverages. This Innov Flavor helps people outside the Far East discover Asia's renowned plant. This plant is known in Asia for its benefits including containing antioxidants, supporting hair growth and improving vision. We are pleased to transform this plant, mostly used in teas, into a delicious flavor compound that can be used in various applications.

5- Kulfi

This new flavor compound, developed by our laboratory in Dubai, allows us to experience the taste of the famous Indian dessert Kulfi. It has a very typical organoleptic profile with rose, floral, pistachio and spice notes. This gourmet flavor compound is free of allergens and additives, alcohol-free and halal-compliant. It is recommended for use in creamy dessert, syrup and biscuit applications. Aromatech recommends to its customers a special ice cream recipe it has developed with this liquid flavor compound. This goes beyond common, well-known tastes for most consumers and brings new delicious approaches to the gourmet flavors product group. Our international structure enables us to bring together local flavors unknown worldwide with all consumers around the world through our Innov Flavors concept. In other words, Innov Flavor has become a tool for us to follow trends or sometimes create and disseminate new trends. Güliz Ünal Marketing and Communications Specialist Aromatech Turkey Berivan Öncel Türkan Sales Manager Aromatech Turkey