Pera Museum Wins Gold Award

Pera Müzesi Wins Gold Award Pera Müzesi has been awarded the Gold Award at Brandverse Awards 2023, where works produced in advertising, marketing and marketing communications are evaluated by leading sector professionals. The Suna and İnan Kıraç Foundation's Pera Müzesi received the Gold Award in the Museum category under the heading "Social Media and Digital" at the Brandverse Awards, a partnership between Marketing Türkiye and Boomsonar, with Deloitte Türkiye contributing its expertise to the jury evaluation process. At the Brandverse Awards—which evaluates works in the communications and marketing field and takes a 360-degree comprehensive view of brands alongside all historical and contemporary marketing, communications and advertising efforts—the marketing and communications awards were presented to their winners at a ceremony held on 16 June at Hilton Bomonti. Özalp Birol, General Director of Culture and Arts Operations at the Suna and İnan Kıraç Foundation, expressed happiness at Pera Müzesi's Gold Award win at Brandverse Awards for the first time. Birol stated that Pera Müzesi, which has become one of Turkey's most prestigious, pioneering and beloved museums through the events it has held since its founding, operates as a comprehensive and modern museum and culture centre accessible to significant numbers of art enthusiasts from across Turkey and around the world through digital and social media channels.

Pera Müzesi reaches hundreds of thousands of art enthusiasts and followers in the digital world

Birol said: "The importance of digital communications and social media for institutions in today's world is undeniable. In line with our mission and responsibility, we make the best use of the communication opportunities offered by the digital world; we share our quality content with hundreds of thousands of followers and subscribers that grow in number each day. We address our followers from all corners of the world, not limiting ourselves to Turkey, while sharing Turkey's current cultural and artistic production with the entire world. We thank the esteemed jury members of Brandverse Awards for valuing us with this award and share this meaningful recognition with all the art enthusiasts who support and follow us." he said. At the Brandverse Awards, which took place through the partnership of Marketing Türkiye and BoomSonar with Deloitte Türkiye contributing its expertise to the jury evaluation process, projects and works that were published, realised or implemented in Turkey for the first time between 1 May 2022 and 1 April 2023 were evaluated.