Tasarist Makes a Difference with Artificial Intelligence

Tasarist, which made history globally in 2022, has now launched the first brand designed 90% by artificial intelligence, from brand name to packaging design. Creative Director Musa Çelik of Tasarist, which stands out through its technological steps and services, comments on the benefits artificial intelligence brings to creative processes. Packaging design is an important factor that influences many variables from product sales to brand awareness. When designing this factor, it requires quite detailed research spanning from product points of sale to competitor designs, and from target audience preferences to period trends, in order to create the expected impact. Artificial intelligence technologies can analyze all the processes needed in packaging design much faster and more accurately, enabling the design of more effective packages.

Tasarist Creative Director Musa Çelik made the following comments on the subject:

"We used different artificial intelligence tools for different competencies in our design processes, but as of 2023, we started using artificial intelligence as standard for visual design in all our brand projects, marking another world first. I can mention many advantages it provides us, but I think the most important is the extra time it has given us all and the opportunity to focus more on creative work," he comments.  

Technology That Triggered 300% Sales Jump!

Observing the points consumers prioritize when visually scanning a shelf with a product is highly important data for brands. Especially in rebranding efforts, this method used to analyze old packaging now reports with 95% accuracy thanks to artificial intelligence technologies. Tasarist Creative Director Musa Çelik, emphasizing that this technology also offers brands the opportunity to compare their product packaging with competitors and will prevent attempts that reduce sales and deliver the best results, states that they have been using artificial intelligence in design processes for 3 years in eye-tracking tests. Çelik states: "Comprehensive research has always held serious importance in packaging design. Artificial intelligence provides us with this capability abundantly. It analyzes thousands of data points and delivers reports, therefore the margin of error is only 5%. It accesses data in seconds that designers might not reach even after working on it for months, analyzes each one and presents the work most suitable for the brand. The technology that caused some of our client brands to experience 300% sales jumps in the past is precisely this." he explains.  

Made Artificial Intelligence Standard in All Projects!

Tasarist, which made history globally with a brand project 90% designed by artificial intelligence in 2022, enters 2023 with another first. The agency makes using artificial intelligence standard across all visual design processes and all projects. It transitions to artificial intelligence technologies that present all requirements of packaging designs, meeting all variables from target audience expectations to store conditions faster and more accurately than humans, and can recommend the most suitable designs. The fact that the Endemic Verse brand, 90% of which was designed by artificial intelligence, reached near depletion in online sales in a short time serves as an indicator of Tasarist's success in its artificial intelligence-assisted design journey.