Nescafe and Paşabahçe Partner on Sustainability

Iconic Nescafe Gold cup now produced from recycled glass.

Nescafe, the coffee brand that produces coffee from sustainable sources globally, is crowning this achievement with its iconic glass coffee cup. Through a collaboration between Nescafe and Paşabahçe, Turkey's leading glassware brand, Nescafe Gold cups are now being produced from glass collected in recycling bins. Turkey's most beloved coffee brand Nescafe is expanding the scope of its sustainable sourcing approach and preparing to offer more to its consumers. Within the framework of the collaboration between Nescafe and Paşabahçe, the Nescafe Gold iconic glass coffee cup is now being manufactured from recycled glass.

Partnership spanning since 2019

The collaboration between Nescafe and Paşabahçe for the production of Nescafe Gold coffee cups first began in 2019. This partnership, initiated under Nescafe Turkey's leadership, continued to grow within Nestlé's global market. The two major brands initially agreed to produce approximately 3 million cups annually for a total of 25 countries, including China, Serbia, Romania, Morocco and Italy. This year, they incorporated sustainability into their collaboration. As a result, Nescafe Gold cups began to be manufactured as part of Paşabahçe's Aware Collection, a glassware collection made entirely from 100 percent recycled glass products. The cups are sold in Nescafe's "Nescafe Gold Recycled Cup Gift Pack."

Nescafe reduces carbon emissions in nature by 15 tonnes

Nescafe created the Nescafe Plan in 2010 to address factors threatening the future of coffee, such as climate change, crop diseases in plants, water scarcity, and the abandonment of agricultural land due to rural-to-urban migration, so that coffee consumption can continue and coffee can be passed on to future generations. Since then, the brand has provided quality coffee growing training to 600,000 farmers and planted 235 million coffee seedlings, saying "Produced with Respect." Now it is further expanding this sustainability vision that values the environment. In addition to the Gold coffee cup produced from recycled glass by Paşabahçe, Nescafe ensures that the cardboard box in which Gold coffee and cup are packaged together is also produced from recycled cardboard. Furthermore, Nescafe is involving consumers in this transformation process. When consumers purchase the "Nescafe Gold Recycled Cup Gift Pack" product, they encounter the recommendation on the packaging: "Be a part of this transformation and recycle our box." This allows the cardboard to be placed in recycling bins and reused as raw material. Through this project, which recycles glass and cardboard, carbon emissions in nature have been reduced by 15 tonnes. Hüseyin Necdet Kalkan, General Manager of Nestle Turkey Nescafe Business Unit, commented on the collaboration: "As Nescafe, for over 10 years, we have been producing our coffee according to sustainability principles, saying 'Produced with Respect,' with the aim of passing our coffee on to future generations. One of our most important criteria is that all processes from coffee bean to cup are sustainable and environmentally friendly. Therefore, the collaboration we signed with Paşabahçe to produce Nescafe Gold cups from recycled glass is very valuable to us. Through this, we not only reduce our carbon footprint in nature, but also create awareness among our consumers. We are particularly pleased to stand alongside Paşabahçe, one of the most important brands representing Turkey in the world and reaching over 140 countries with its products, through this value-driven project." Şişecam Communications Coordinator Arzu Özcan commented on the project: "Paşabahçe, the leading glassware brand of Şişecam, which places sustainability—an approach reflected in every area of the value chain from raw material to final product—at the heart of all its processes, has been Nescafe, the leader in the coffee sector, global cup supplier for nearly 3 years. Last year, we introduced our special Aware collection, produced from 100 percent recycled glass and reducing carbon footprint, to our consumers through the Paşabahçe brand. We are now applying this special technology, which has attracted great interest, to Nescafe Gold cups, combining sustainability with aesthetics and style. In this way, while adding pleasure to the enjoyment of drinking coffee, we eliminate the need for new raw materials and reduce the amount of industrial waste. Furthermore, with glass—an infinitely recyclable material without quality loss and the most sustainable material due to this characteristic—we aim to make consumers whose lives we touch aware of the importance of leaving a healthy planet for future generations. We are very pleased with the collaboration we have achieved with Nescafe and the realization of a project that aligns with both brands' sustainability approaches."