Kalebodur and Nivogo Announce Cooperation

Kalebodur, the strong brand synonymous with ceramic tiles for Kaleseramik, has entered into a partnership with Turkey's circular fashion brand. Within the scope of the partnership carried out in line with Kalebodur's "Look After the World" philosophy, Kalebodur products will be used in Nivogo's circular stores across Turkey. Through this collaboration, Kalebodur and Nivogo aim to contribute to the circular economy by creating mutual value for a better future.

Kalebodur working towards a better future

Kalebodur has taken another step forward on its path to a sustainable future. Kalebodur is collaborating with Nivogo in line with the "Look After the World" movement. Kalebodur ceramic tile products will be used in the stores of Nivogo, Turkey's circular fashion brand. Pelin Özgen Piker, Communication Director and Atölye Kale Business Unit Manager at Kaleseramik, also made comments on this partnership. Kaleseramik Communication Director and Atölye Kale Business Unit Manager Pelin Özgen Piker stated: "As a brand, we have been designing living spaces for years with our slogan 'Kalebodur is Ceramic is Kalebodur'. In addition to the innovative products we have developed, we are also leading our sector in the area of sustainability through our projects and partnerships. The steps we are taking in sustainability represent the continuation of our journey from the past, not just today. We view this partnership that we are implementing today as a new link in this journey. For a sustainable future, we are working to create value for a better future by partnering with the right partners in the entrepreneurship ecosystem. We continue to work with partnerships that have shared objectives" she said.

"We will continue our partnerships for a sustainable future"

Piker noted that Nivogo is a highly valued brand that has accomplished important work on circular economy initiatives and stated: "For this reason, we are pleased to be part of such a meaningful partnership. This collaboration also provides strong support to our Group's 'Look After the World' philosophy, which it launched with the goal of creating a fairer and greener world and calls on everyone to care for our planet. As Kalebodur, with our belief that we can improve our world together, we will continue our partnerships for a sustainable future" she said. Tunahan Kafa, Deputy General Manager responsible for Marketing and Growth at Nivogo, noted that they have been progressing together with the Kale Group since the very beginning of their story and stated: "In 2021, our first year of establishment, we received a very important and valuable award from İbrahim Bodur Social Entrepreneurship. Within the scope of our nearly 3-year partnership with the Kale Group, we worked to provide solutions to problems in the fast fashion sector, which operates with a linear economy model. In line with this goal, we achieved purpose and unity of spirit to make a livable future possible for generations after us. As a result, we take pride in saving oceans of water with the products we have reintroduced into the economy" he said. Tunahan Kafa concluded his remarks: "As Nivogo, Europe's Number 1 Circular Economy Initiative, we will continue to work for a more sustainable and better world with brands that share common goals and work to make our country the world's Circular Economy Center. With Kalebodur, our valued circular transformation brand partner who has been by our side from the beginning, we will continue our efforts without interruption to strengthen the circular transformation movement that sets trends in the sector and resonates worldwide with each passing day."