Old Devices Recycled

Vodafone FLEX has channeled 50,000 old devices into recycling over the past year to create a greener planet. Meltem Bakiler Şahin, Deputy Chairman of the Executive Board at Vodafone Turkey, stated, "We want to see more devices taken out of drawers and returned to the economy." Vodafone, operating with the vision of leading Turkey's digitalization, has completed one year since launching Vodafone FLEX, brought to life in line with its next-generation retail approach. Under the "Choose, Choose, Buy" motto, Vodafone FLEX offers customers budget-friendly opportunities, discount advantages, and various payment conveniences. Over the past year, Vodafone FLEX, which features over 1,000 products across more than 10 categories, has connected approximately 3 million technology products and after-sales service packages with customers, while channeling 50,000 old devices into recycling with the goal of creating a greener planet. Speaking at a meeting evaluating Vodafone FLEX's first year, Meltem Bakiler Şahin, Deputy Chairman of the Executive Board at Vodafone Turkey, said, "We want to see more devices taken out of drawers and returned to the economy. Because when these devices are recycled, they make an important contribution to creating a greener planet."

"They can bring in their old phones and buy new phones at a discount"

Noting that Vodafone FLEX, which forms an important pillar of the next-generation retail transformation they have launched in stores, is a high-tech world offering a wide and diverse product portfolio for customers' needs and demands, Şahin said, "Vodafone FLEX is based on the principle of 'choose your product, choose your payment, and buy easily.' Accordingly, we maintain a diverse range of technology products that our customers may need in our portfolio. Our customers can benefit from various and flexible payment advantages, including payment options of up to 12 months and credit card-free shopping. If they wish, they can bring their old phones and buy new phones at a discount." Şahin noted that over the past year, Vodafone FLEX has connected approximately 3 million technology products and after-sales service packages from different brands to customers, saying, "We will continue to develop Vodafone FLEX and make unconventional moves in both our retail and online channels."

80 percent of sales took place in stores

Stating that Vodafone FLEX customers can examine the product of their choice in Vodafone stores operating at 2,500 points and purchase it with a payment option suitable for them, Şahin said, "Approximately 80 percent of sales made over the past year took place in Vodafone stores. Customers who came to the store had the opportunity to experience technology products in areas set up specifically for Vodafone's business partners and choose the product that best suited them. This year, Vodafone introduced another innovation, installing smartwatch tables in its stores, allowing customers to choose the smartwatch that best suited them from any brand they desired." Pointing out that the Vodafone FLEX world maintains a wide range of products with more than 1,000 varieties in its portfolio, offering products suitable for every lifestyle, Şahin said, "Over the past year in Vodafone FLEX, 500,000 customers met with various technology products in the headphones category, 300,000 customers in portable chargers, and 200,000 customers in smartwatches. By providing customers with the opportunity to meet the latest technologies, the Vodafone FLEX world carries the vision of being not just a communications provider to its customers, but also a business partner that meets all their technology needs." Noting that within the scope of after-sales services, which form an important part of the Vodafone FLEX world, four separate packages are offered to customers for smartphones—Screen Saver Package, Bronze Package, Silver Package, and Gold Package—Şahin said that over the past year, more than 300,000 customers have been connected with after-sales service packages.