Abdi İbrahim's 5th Sustainability Report Receives Platinum Award

Abdi İbrahim, operating in the pharmaceutical sector for 110 years with the aim of improving life, has won a significant international award with its 5th Sustainability Report. The 5th Sustainability Report, titled "Journey of Healing from Past to Future," was awarded the Platinum Award, the highest award in the Annual Report category at Muse Creative Awards 2022, where the world's most creative ideas and projects are evaluated. Abdi İbrahim's sustainability work, to which it attaches great importance, continues to bring prestigious awards. The 5th Sustainability Report of Abdi İbrahim, covering the 2019-2020 period, in which it disclosed its contributions to the world, society, economy and the pharmaceutical sector, as well as its targets, was deemed worthy of the Platinum Award, the highest award in the Annual Report category at Muse Creative Awards 2022, which ranks among the world's most prestigious creativity awards. At MUSE Creative Awards, organized by International Awards Associates (IAA) since 2015, more than 6,000 projects from around the world competed this year. An international jury consisting of nearly 40 independent professionals evaluated the projects according to criteria such as creativity, concept, content, visuals, design, innovation, functionality, impact and memorability. Dr. M. Oğuzcan Bülbül, Director of Public Relations and Corporate Communications at Abdi İbrahim, stating that Abdi İbrahim continues to improve the future by placing sustainability at the forefront in every area of its 110-year journey, expressed his pride and happiness at winning such an important international award, saying: "As Abdi İbrahim, we keep sustainability at the center of every step we take and focus on integrating it into every link of our value chain. Our sustainability work, which is among our strategic priorities and is monitored at board level, is being shaped from an ESG perspective. While leading in every area of the pharmaceutical sector, we aim to open the doors to a healthier, more livable and better future for the people whose lives we touch. In line with the vision of our HEAL2030 sustainability strategy, we experience the pride of creating added value for all our stakeholders, our country and our world, and moving with confident steps towards our goal of becoming a carbon-neutral company by 2030. In this context, the fact that our Sustainability Report, prepared for this purpose, has won an international award is a great source of motivation, happiness and pride for us."

A report with high aesthetic value, holistic and functional design

The Sustainability Report of Abdi İbrahim, the content of which was structured in light of sustainability work such as GRI standards, the European Green Deal and the UN's 17 Sustainable Development Goals, as well as Materiality Analysis and Organizational Life Cycle Analysis (O-LCA) conducted with stakeholder participation, nine strategic themes were determined for its design under the headings "past" and "future." The message "Journey of Healing from Past to Future" was visualized through collages addressing these nine themes. In visual references of Abdi İbrahim's past, present and future vision, collages bearing traces from the past were framed with the visual language of today's digital world. The illustrations on the cover and separators of the report, prepared by the "Editorial" team, were designed by renowned collage artist "Selman Hoşgör." The photographs of Abdi İbrahim's facilities and headquarters featured in the report were taken by renowned architectural photographer "Cemal Emden." The Report, in which Abdi İbrahim's systematic and comprehensive projects, performance and targets pursued in the corporate, environmental, social and governance areas for 2019-2020, and its targets are transmitted in a transparent manner, is compatible with the digital world, has a horizontal format, is user-friendly and features interactive elements. The Report, enriched with corporate videos, films and links to web pages, stakeholder views, icons and infographics, attracts attention with high aesthetic value and holistic and functional design elements. Turkey's first corporate sustainability report to undergo GRI SDG Mapping Service Abdi İbrahim's 5th Sustainability Report is Turkey's first corporate sustainability report to undergo the Global Reporting Initiative's (GRI) SDG Mapping Service. It also includes the 11th Communication on Progress of the UNGC, the Women's Empowerment Principles (WEPs) Progress Statement and progress under the UNGC CEO Water Mandate. The Report, which contains qualitative and quantitative data covering Abdi İbrahim's headquarters, production facilities in Turkey and field business units, contains detailed information on the company's systematic and comprehensive projects and targets realized with its internal and external stakeholders.

"The Journey Of Healing" NFT Collection

Abdi İbrahim entered the NFT world with works designed by Selman Hoşgör in its sustainability report and created a collection called "The Journey Of Healing" on the OpenSea platform, setting a first in the global pharmaceutical sector. Abdi İbrahim will transfer the revenue it will obtain from this NFT collection to the Contemporary Life Support Association's "I Have a Daughter in Anatolia" project to support girls' education. Through this step, Abdi İbrahim aims to contribute to the development of strong women of the future and increase public awareness regarding equal access to the right to education and for all students to have access to contemporary education without discrimination.   Abdi İbrahim 5th Sustainability Report