Lubrizol Launches New TPU Line in Shanghai
The new TPU PPF production line reinforces Lubrizol's "local for local" strategy.
New TPU PPF production line strengthens Lubrizol's 'local for local' strategy.
Lubrizol, a global specialty chemicals leader, announced the launch of a new ESTANE® TPU (thermoplastic polyurethane) production line at its manufacturing facility in Shanghai and published a report titled "New Quality Consumption: A New Growth Engine for the Paint Protection Film (PPF) Industry."
These strategic initiatives underscore Lubrizol's commitment to increasing local production capacity while promoting innovation across the entire value chain to meet rising demand for high-quality PPF products and services. With innovative technology and expertise, Lubrizol is advancing the PPF industry through quality-focused innovations, creating conditions for market strengthening.
Jane Cai, Senior Business Director at Lubrizol, stated: "As the PPF market becomes increasingly competitive, consumer emphasis on product quality has reached unprecedented levels. Our localized production model not only ensures a supply of high quality and consistency, but also creates more opportunities in regional markets by leveraging technological innovation. At Lubrizol, innovation and quality are at the heart of our strategy. We are committed to supporting industry growth through technological leadership and deep collaboration across the entire value chain."
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