Petrol Ofisi Named "Reputation Leader" in the Fuel Category

Petrol Ofisi has been selected as "Most Reputable Brand of the Year" in the fuel category at The ONE Awards Integrated Marketing Awards, the first and only organization that recognizes and honors the brand that has most increased its reputation during the year together with its stakeholders. Petrol Ofisi has achieved another important success with this valuable award, which was given by the Public Jury as a result of a general evaluation of marketing performance across all areas. This year, the field research for the "Reputation and Brand Value Performance Measurement" was completed in approximately 50 categories. In the research conducted in collaboration with Marketing Türkiye and Akademetre, face-to-face interviews were conducted with 1,200 people across 12 cities in Turkey. Based on the research results, the brands that most increased their reputation in each sector in 2020 were identified, as well as the stakeholders of this success—advertising and digital agencies, media planning and public relations companies. Petrol Ofisi, the leader in Turkey's fuel and mineral oils sectors, was selected as "Most Reputable Brand of the Year" in the fuel category by the public jury at the 7th edition of The ONE Awards Integrated Marketing Awards.

"At Petrol Ofisi, we conduct all our business with the customer at the center"

Beril Alakoç, Chief Marketing Officer at Petrol Ofisi, emphasized that The ONE Awards Integrated Marketing Awards is the only evaluation in its field, covers performance across all areas of marketing, and that the selection is made by the public jury, and said: "At Petrol Ofisi, we conduct all our work by placing the customer at the center of our focus. In line with our brand purpose, we design our experience and communication initiatives to understand the customer's situation and always be by their side. In our work, we adopt marketing methods based on insights that will have a more lasting impact.

Petrol Ofisi will continue to be the "Most Reputable Brand"

At the same time, we are investing in our corporate standards, measuring end-user experience and satisfaction, and taking our steps based on these results. In this context, in recent years we have made corporate improvements at Petrol Ofisi's stations and focused on customer satisfaction. Within this transformation process, seeing that the actions we have taken in both communication and customer experience at our stations have yielded results, and witnessing that they have brought positive and noticeable developments to Petrol Ofisi's reputation, is a great source of joy for us. Receiving the "Most Reputable Brand of the Year" award in 2020, which was a very difficult year due to the pandemic, demonstrates the correctness of the steps we have taken. The fact that the work we have done has been accepted by our target customers and crowned with awards has been a source of both pride and joy for us, as well as motivation for the future. Therefore, Petrol Ofisi will continue to be the "Most Reputable Brand" in the coming period with its customer-focused quality service understanding. I extend my thanks and congratulations to everyone who contributed to this success, particularly the Petrol Ofisi team and our agencies."