ScentARC™ Attracts Interest

Arcaea launches ScentARC™, the first ingredient technology focused on the deodorant category. ScentARC™ is a patent-pending prebiotic technology that naturally modifies the underarm ecosystem to prevent odor and can be formulated directly by brands. Arcaea has launched ScentARC™, its first ingredient technology designed to naturally and gently alter odor at a biological level. Presented as a solution for deodorant brands to formulate and incorporate into their own consumer products, ScentARC™ was developed through a biology-first technology platform that leverages machine learning, high-throughput screening and skin microbiology research. The ScentARC™ technology is designed to target specific underarm microbes. Without using antimicrobials or masking odors, it selectively and naturally prevents the production of odorous compounds, thereby changing the user's odor profile. In a third-party consumer panel, 87% of participants reported that the technology prevented bad odors from developing throughout the day. 100% of participants found the product gentle and non-irritating. Jasmina Aganoviç, Arcaea Chief Executive Officer, said, "Our mission is to make biology the most coveted technology in beauty. When it comes to the USD 25 billion deodorant category, fundamental science still relies on approaches developed in the 1800s: masking odors, killing odor or blocking and absorbing sweat. We envision a better solution through biology using technologies that didn't exist until recently." Arcaea has already collected sampling interest for this new active ingredient from hundreds of brands worldwide seeking to partner on better deodorant formulations globally. Jennifer Cookson, Senior Director of Development at Arcaea, said, "The value of ScentARC™ technology is that it enables formulators to work outside the traditional approach and ingredient toolkit. It enables product differentiation and addresses the evolution in consumer expectations regarding safety and efficacy." Arcaea continues to invent new solutions that can deliver new functionality and performance across skincare, body care, haircare and sun care. For more information on incorporating ScentARC™ and ingredient technology into products, visit the company website. Source