Montinutra Introduces New Hair Care Ingredient

Montinutra Introduces New Hair Care Ingredient Montinutra has partnered with Ole Hyvä, a Finnish natural personal care products manufacturer, to bring Boreal Bioproducts® SpruceSugar™ to the consumer market through Ole Hyvä's new personal care product range.

100% Natural and Innovative Ingredient

SpruceSugar™ is a 100% natural hemicellulose extract derived from sustainable spruce sawmill side streams. SpruceSugar™ is an innovative and sustainable ingredient that replaces analog chemicals and polysaccharides. The ingredient has the potential to increase the antioxidant capacity of the product in which it is used. In personal care products such as shampoos, it can help users' hair cope with oxidative stress, for example from hair dyeing. It also has the potential to prevent inflammation. SpruceSugar™, one of the Boreal Bioproducts® products manufactured by Montinutra, was developed at record speed and transformed into a consumer product in just 14 months from the testing phase. All products in the newly launched series are vegan, biodegradable and contain SpruceSugar™.

Contributing to Reduction of Carbon Emissions

Jaakko Pajunen, General Director of Montinutra Oy, said: "We are delighted that Ole Hyvä Luonnontuote Oy is among the first to use our natural raw materials marketed under the Boreal Bioproducts® brand. By bringing these new bio-based ingredients to the market, we are also contributing to reducing the carbon emissions of fossil chemicals." Elli Unger, General Director of Ole Hyvä Luonnontuote Oy, commented on the cooperation: "Our aim is to develop and offer high-quality and environmentally friendly cleaning products to consumers based on nature's biological capacity. We are particularly pleased to be able to support a local innovation that promotes responsible use of natural resources and respects the welfare of nature. We believe that the cooperation will help us provide our customers with even better and more environmentally friendly products in the future." With the successful launch of the initial product range, Montinutra is ready to sell the product to other natural cosmetics players in Europe. Personal care products are just one of the potential use cases for SpruceSugar™. Montinutra says it can also be used in larger industrial applications and could potentially be an option for the existing adhesive market. Source