MG Named "Most Innovative Fragrance Manufacturer Brand of the Year"

Winners of the Turkey Innovation and Success Awards, held for the third time this year, have been announced. MG International Fragrance Company, which established the fragrance industry's first R&D Centre, won the "Year's Innovative Fragrance Producer Brand" Award. At the ceremony where award winners were announced under the moderation of Nefise Karatay and Bekir Aksoy; MG International Fragrance Company qualified to receive the "Year's Innovative Fragrance Producer Brand" Award. Since 2011, MG International Fragrance Company has been capable of conducting eight different production processes simultaneously in full automation; the company was deemed worthy of the award following jury evaluation based on criteria including production volume, exports, employment, R&D projects, social responsibility and economic value creation.

Bülent Konca, Deputy General Manager responsible for Sales and Marketing at MG International Fragrance Company, who received the award on behalf of the company, thanked those who contributed to the organization and jury members who deemed the company worthy of the award in his remarks at the ceremony, continuing as follows:

"I am here representing our 61-year journey driven by a passion for fragrances. Along this path, we have developed more than 200,000 fragrances and succeeded in delivering them to more than 55 countries, continuing to do so with new ones each year. We will continue our efforts to develop our industry and add innovative processes to our production." The Turkey Innovation and Success Awards, to which applications began in the first week of September, saw winners announced following a three-stage competition. Following the first round preliminary selection, brands and institutions that passed the second round evaluation, made it to the shortlist and became finalists qualified to receive awards following the third round competition jury evaluation. Approximately 2,000 brands submitted applications to the competition.

Supplies fragrances and fragrance raw materials to more than 55 countries

International fragrance producer MG International Fragrance Company has been investing in the future since its establishment in 1961 while maintaining its human and environmentally-friendly approach, aiming to achieve a sustainable future. With the latest technological innovations and innovation capability in production, industry-leading MG International today supplies fragrances and fragrance raw materials to more than 55 countries and over 2,100 global manufacturers domestically. The company, which established the industry's first R&D laboratory and received the R&D Centre designation in 2017 with a team of over 70 specialists, produces more than 200,000 fragrance formulas utilizing more than 4,500 raw materials.