L'Oréal Türkiye Combines Discounts and Personalized Experience in November Campaigns
Beauty-tech giant L'Oréal Türkiye is once again ready to meet consumer expectations this November with attractive campaigns, as it does every year. Using artificial intelligence technology to offer personalized product recommendations through digital channels, L'Oréal Türkiye aims to make the shopping experience faster, more efficient and more enjoyable.
Tech-beauty leader L'Oréal Turkey is preparing to meet consumer expectations this November with advantageous campaigns, as it does every year. Using artificial intelligence technology, L'Oréal Turkey offers personalized product recommendations through digital channels, aiming to make the shopping experience faster, more efficient and more enjoyable.
60 percent sales growth target in November
L'Oréal Turkey Corporate E-Commerce Director Murat Başar stated that during this year's campaign period, they are targeting e-commerce orders to reach approximately twice the annual average. Başar said, "To meet our consumers' strong interest in November campaigns, we are offering thousands of products at advantageous prices. During this period, we aim to increase our total sales by 60 percent and achieve approximately 40 percent of our sales through online channels."
20 percent capacity increase through operational innovations
In preparation for November campaigns, L'Oréal Turkey launched two important projects to increase operational efficiency, raising e-commerce capacity by 20 percent.
With the QR Invoice Project, the paper invoice process was eliminated and shipping procedures were digitalized.
The "Single Line Single Product Code" project enabled bulk and rapid packaging of orders.
Through these projects, L'Oréal Turkey strengthened both process speed and sustainability performance. The company is targeting to reduce average cargo delivery time from 25 hours last year to 13–17 hours this year.
"We continuously improve user experience with our tech-beauty vision"
Emphasizing that November campaigns are an important period for properly managing consumer expectations, Murat Başar stated in his statement:
"In e-commerce, customer experience continues seamlessly from the moment a user picks up their phone until they complete their purchase. During this process, providing them with the most efficient and easy experience is critically important.
In line with our tech-beauty vision, we continuously improve user experience by making e-commerce shopping fast and enjoyable. By placing artificial intelligence at the center of our business, we create personalized communication channels based on our customers' interests. During the November campaign period, with the benefits we offer, we are targeting approximately double the increase in orders."
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