L'Oréal Group Announces New Strategic Partnership
L'Oréal Group Announces New Strategic Partnership
L'Oréal Group has announced a long-term research and technology partnership with BreezoMeter, an innovative climate technology company. BreezoMeter, a leader in environmental intelligence on air quality, pollen and wildfires, aims to improve the health and safety of billions of people worldwide by providing accurate and actionable environmental data and insights.
Through the long-term partnership, L'Oréal Group and BreezoMeter will combine their expertise in both aging science and the environment to develop a beauty-focused platform. The collaboration will uncover new insights into how the environment affects skin aging and will ultimately deliver new services to consumers worldwide with personalized routines and lifestyle recommendations tailored to their skin needs.
Barbara Lavernos, Vice President of L'Oréal Group's Executive Committee responsible for Research, Innovation and Technology: "We are very excited about this strategic partnership with BreezoMeter, a global leader in climate technology. By combining our historic expertise in skin care science with BreezoMeter's innovative technology platform, we will offer consumers everywhere new services and actionable recommendations in their skin routines to combat the effects of the environment," she said.
Guive Balooch, Global Head of L'Oréal Group's Research and Innovation Technology Incubator, commenting on the collaboration, said: "Strengthening our partnership with BreezoMeter, a leader in its field, is crucial in unlocking the connections between skin aging and environmental exposures such as allergens, UV and pollution. This partnership will enable us to deliver the most tailored and personalized skin routines, lifestyle recommendations, and ultimately new services that can help people live healthier lives outdoors."
BreezoMeter CEO Ran Korber, noting that the new partnership will bring new insights and products about the impact of the environment on skin aging, said: "We are excited to continue and expand our partnership with L'Oréal Group, one of the world's leading beauty companies. L'Oréal Group's deep values in science, technology and innovation align very well with our values in air quality and environmental sciences."
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