KÜAD prepares to host major event

Kozmetik Üreticileri ve Araştırmacıları Derneği (KÜAD) is preparing to host a major event aimed at sustaining and advancing the vitality of the cosmetics industry as competition in the sector intensifies. This event, to be held under the title "What Should We Produce Summit," will bring together leading cosmetics industry professionals on 15 May 2024 at Selectum City Ataşehir. The event will provide an opportunity to understand consumer expectations on the international platform and to gain perspectives on marketing strategies, product categories, materials and packaging. At this summit, being organised by KÜAD for the second time, participants will encounter innovative ideas, current sector developments will be shared, and new perspectives on future trends will be gained. A platform will be created where manufacturers can exchange ideas, establish collaborations and adapt to changes in the sector. The event will feature expert speakers from product development, marketing, packaging, sustainability and many other fields, and cosmetics market data will be traceable firsthand. KÜAD Summit Chairman Belgin Sile emphasised that the rapid change and increasing competition experienced in the cosmetics world have created new opportunities and challenges in the sector, saying: "The way to address challenges in the sector is through bringing together and producing innovative solutions. As KÜAD, we are proud to organise this important event to sustain and advance the vitality of our sector. This summit will enable us to develop strategies for the future and overcome obstacles ahead of our industry by bringing together leading professionals in the cosmetics sector. At the summit, we will encounter innovative ideas, share current developments in the sector and gain new perspectives on future trends. As manufacturers, by coming together we will exchange ideas, establish collaborations and create an environment where we can keep pace with changes in the sector. Our event will help us understand consumer expectations on the international platform, shape our marketing strategies, determine product categories and have informed perspectives on important matters such as materials and packaging. I believe this event will be a valuable resource for our sector. I believe that we all need to work together to maximise the potential in the cosmetics industry and I wish for a productive summit."