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Inolex Deepens Reach in India

Turkchem 13 Sep 2023 34 2 dk okuma
TURKCHEM
Inolex is expanding its presence in the growing Indian market by establishing a new commercial center in Mumbai. This strategic move demonstrates the company's continued commitment to serving India's beauty and personal care industry with natural, sustainable ingredients aligned with Ayurveda practices, which are deeply rooted in the country's culture.     India has emerged as a significant market for Inolex in recent years as the company has sought to expand further in Asia. The country's rich heritage of prioritizing wellness aligns with Inolex's focus on green chemistry and environmentally friendly technology.   Art Knox, Global Sales Director, said: "We recognize India's cultural appreciation for a more holistic approach to health and beauty. Our dedicated team has been meeting demand for innovative, plant-based ingredients in India for years. We now have an inviting position to collaborate with our customers and educate them on the latest chemicals."   The office overlooking the Mumbai skyline displays thoughtful Indian aesthetics, including principles of core energy and color that value a minimalist approach. The space was designed in partnership with architecture firm Astiv and engineering firm Jagatam.   Art Knox, Global Sales Director, said: "Our dedicated team has been meeting demand for innovative, plant-based ingredients in India for years. We now have an inviting space where we can collaborate with our customers and educate them on the latest chemicals."   Inolex's presence in Mumbai serves as a direct sales center for customers while creating a positive impact on the company's global supply chain network. Inolex seeks to reduce its footprint through a regional supply chain approach from local farmer suppliers through to finished product manufacturing, wherever possible. In markets like India, the opportunity to responsibly source raw materials in a single region, produce them, and supply finished components to brands is compelling.   Puja Agarwal, Regional Operations Director for South Asia, Southeast Asia, Oceania and Japan, said: "Making India a priority in our supply chain network strengthens our operations, contributes to our sustainability goals, and enables us to build deeper connections with our local material suppliers and distribution network. We have focused on establishing lasting partnerships in the region to ensure Inolex technologies can be easily integrated into consumer brands."   To provide top-level service, Inolex has built a dedicated and growing team operating from the new Mumbai commercial center. Led by Agarwal, the team comprises sales and customer success specialists who work closely with brands to understand their specific needs and deliver customized solutions for product success.   Agarwal said: "We extend our most sincere gratitude to our customers for their trust and encouragement. India has tremendous potential and we are excited to deepen our presence here by bringing our expertise in sustainable ingredient technology and commercial formulation to support the growth of India's beauty industry."   Source
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