Advancing Fragrance Design and Customer Satisfaction

Evolving Fragrance Design and Customer Satisfaction: Exploring CPL Aromas' Innovative Technologies CPL Aromas, a renowned fragrance house, has maintained a continuous presence in the aroma industry for over 50 years. CPL, with a strong commitment to innovation and customer success, has maintained a sustainable mindset while developing a range of capabilities that facilitate the design of innovative new fragrances (aromas) to meet growing demand for sustainable and environmentally friendly solutions. CPL's EcoBoost technology, first launched on the market in 2009, continues to evolve to meet increasing demand for sustainable and eco-friendly solutions as a concentrated fragrance technology. With this technology, a new method of fragrance design is employed using only 10% of normal dosage, resulting in reduced carbon footprint and increased eco-safety. EcoBoost technology enables CPL perfumers not only to captivate the senses, but also to develop fragrances aligned with the company's sustainability principles in pursuit of more responsible fragrance production. Creative Director and Perfumer Angela Stavrevska commented on EcoBoost's future and progress made, stating "EcoBoost has the potential to revolutionize the development and production of fragrance-containing products by ushering in a new era of sustainability that benefits everyone." The way the EcoBoost formulation is created allows for 10-fold reduction in fragrance use, providing savings not only in carbon footprint, but also in stability, shipping, and labeling issues that the industry continues to face. One of the standout features of using fragrances with EcoBoost technology is that this technology can be used in combination with the company's other innovative technologies. In modern society, unpleasant odors are often associated with pollution and can detract from the ambiance of a space. CPL's odor-neutralizing technology, AromaGuard, is designed to combat unpleasant odors and create a more desirable scent. AromaGuard is continuously being refined to meet consumers' ever-changing needs, whether dealing with pet odors, personal care formulations, or household products. CPL Aromas Senior Perfumer Tim Gage described formulating with technology as "CPL perfumers have the authority to produce fragrances specially designed with AromaGuard technology at their fingertips to effectively eliminate bad odors. Through comprehensive testing and computer programming, we are able to determine which components and combinations are most effective. This approach enables our fragrances to create a more inviting environment, allowing us to offer competitive solutions to many unpleasant odors." AromaGuard technology is one of CPL's examples of how scientific thinking is applied to real-world challenges. Another such challenge is fragrance longevity. Last year, CPL launched AromaCore Bio technology, an improved version of AromaCore technology; it combines the efficiency of encapsulation technology with a biodegradable capsule and the sustained benefit of fragrance. With increasing demand for more sustainable products and global focus on microplastics, CPL's Research and Development team has worked on a solution to remove microplastics from our capsules. Glenn Moran, CPL's Group Analytics Director, is a strong advocate for more sustainable practices, and commented "After four years of comprehensive study, the Research and Development team proudly developed innovative AromaCore Bio capsules. The capsules meet the performance and stability performance of previous technology, while also offering additional benefits such as being biodegradable and vegan-friendly." The patented AromaCore Bio technology meets the requirements of "Microplastics Regulations," allowing for controlled fragrance release during friction, enabling consumers to continue smelling pleasant fragrances throughout product use. In addition to innovative technologies that benefit the fragrance creations of CPL perfumers, who have a wide range of raw materials, their palettes also include captive ingredients known as AromaFusion. Only CPL perfumers can use these components; providing the advantage of creating completely unique fragrances that cannot be recreated anywhere else. As noted by CPL Aromas' Master Perfumer, Director Christian Provenzano, "being completely and without excuse unique is everything, both in fragrance and in life." The formulation of these captive components is kept strictly confidential and its value is preserved, helping to develop many unique signature fragrances. Built on this broad raw material palette, the technology that brings some of the most beautifully scented aromas from nature into daily life is AromaSpace technology. This innovation uses headspace technology, which CPL has been using since the 1990s (designed to capture volatile molecules surrounding a plant, fruit, flower, or other material), and takes it further by leveraging the expertise of perfumers to develop a range of fragrances that are true copies of nature. Nature-inspired AromaSpace is the convergence of science, creative perfumery, and innovation. Members of the analytical and perfumery teams work in parallel on these designs; CPL's analytical team, using headspace analysis, is able to provide perfumers with detailed chemical composition, and this data forms the skeleton of fragrance formulation; thus perfumers can conduct experiments to transform the data into a fragrance. Debora Bartolotti, CPL Aromas' GC-MS Analyst, stated "Working with AromaSpace is exciting, uncovering nature's beautiful scented secrets through science. Our technology recreates authentic fragrances by adding richness to the scents we have selected for our customers. This technology respects the planet by capturing truly different fragrances without harming resources." CPL Aromas continues to develop innovative technologies by combining art and science to meet consumer demand. The innovations add significant value to customers and end consumers, ranging from fragrance design to encapsulation. CPL Aromas enables brands to differentiate themselves by offering products that truly resonate with their target audiences.   For more information on how CPL continues to innovate, you can visit our website.   Begüm Öner - Turkey Business Development Manager CPL Aromas Gonca Tuncer - Personal Care Business Unit Manager Eigenmann & Veronelli Filiz Sevimli - Fragrance Product Manager Eigenmann & Veronelli