Farmasi's Goal: Making Its Name Known Worldwide

Farmasi's Goal: Making Its Mark Globally Emre Tuna, Board Member of Farmasi Turkey, stated: "As a company, we want to make our name known worldwide with our more than 2,000 product varieties. We continue to grow through investments both domestically and internationally." Turkey ranks among the leading countries in the cosmetics sector. Investments and exports in this field are noteworthy. Emre Tuna, Board Member of Farmasi—a leading brand in the cosmetics and cleaning sector that prepared for 2023 with major investments—and Vice President responsible for North America, European Union, and Commonwealth of Independent States countries, said: "With our rich product range of more than 2,000 items including makeup, skincare, hair care, personal care, perfumes, household cleaning products, and nutritional supplements for all tastes and needs, we work to serve every segment of society. We continue to grow through our investments both domestically and internationally."

"We've set our sights on Asia; our target in the new period is to enter the South Korean market"

Emre Tuna, Board Member of Turkey, grandson of Dr. Cevdet Tuna—founder of Farmasi cosmetics and one of the first doctors of the Turkish Republic—and third-generation representative of the Tuna Family, noted that as a brand representing Turkey in 29 countries including the USA, they have served for three generations: "Among our 2023 targets is to make a major expansion abroad. We are entering the markets of Spain, Portugal, Colombia, Peru, and Ecuador. We are also preparing to open our new North America Management offices in Miami. It is particularly gratifying for us to wave our flag as an important Turkish brand in a country like the USA. After our new market entries, we will focus our investments in Asia in the coming periods to represent our country in South Korea," he said.

"The quality of a brand growing for three generations cannot be coincidence"

Saying "The quality and success of a brand that has been growing for three generations is no coincidence," Tuna continued: "As the third-generation representative of such a major brand, I want to make our name known not only in Turkey and America but throughout the world. After finishing at Koç High School, I graduated from the University of Southern California with a degree in Business Administration and Industrial Engineering. I started my position at the company in 2012 to take Farmasi's international operations to the best places. Since the day I took office, I have made investments to wave our flag in many countries. I know that quality and success are never coincidence, and with awareness of this responsibility on my shoulders, I work harder every day to advance our brand. At our facility spanning 100,000 square meters in Istanbul, we have an annual production capacity of 500 million units. In our production, our priority is human health, environmentally friendly products, and of course keeping pace with the latest technology. To strengthen our reliability, products manufactured in our laboratories receive certifications from independent international institutions. With our expert team and state-of-the-art digital machinery, we aim to always provide our customers with better solutions," he said. Source: (İHA)