Dr. Samantha Ellis Launches Prequel

Dr. Samantha Ellis, in collaboration with The Center, a brand accelerator based in Los Angeles, has launched Prequel, a dermatologist-developed, solution-focused skincare brand. The brand offers clinical solutions to help reverse barrier function dysfunction and treat skin concerns comprehensively, entering the market with three core products specifically designed to address skin health and the root causes of skin issues. Prequel balances prescription-based topicals and over-the-counter essential products, providing accessible, effective and cosmetically elegant formulations. Using clinically validated active ingredients at ideal levels to support skin health, Prequel optimizes product performance while improving skin barrier function, addressing skin concerns ranging from aging skin and acne to hyperpigmentation and sensitization. Dr. Samantha Ellis said, "As a practicing dermatologist, after years of hearing directly from my patients what they want from their skincare and what they need, I translated that into Prequel. I love thinking of this brand as 'essentials plus' - we took tried-and-true skincare ingredients and formats, but elevated them in terms of formulation, packaging and innovation, all at an accessible price point." Ben Bennett, Founder and CEO of The Center, added, "We think both Dr. Ellis and Prequel bring a fresh and exciting perspective to our brand family at The Center because Sam is not just a dermatologist, but also a true skincare and product enthusiast. Prequel is inspired by Sam's ability to leverage her unique position between the world of dermatology and the social media space for skincare and product education." [caption id="attachment_155200" align="aligncenter"] Photo Credit: Luke Wooden for The Center[/caption] Among the three core products launched, Gleanser, a non-drying glycerin cleanser for face and body, is priced at USD 18. Clinically tested for 24-hour hydration and formulated with 50% glycerin, inulin and a unique aquaporin-stimulating active to enhance skin elasticity, Gleanser promises to cleanse and hydrate your skin without causing dryness or irritation. Additionally, Skin Utility Ointment, a multi-purpose skin protectant, retails for USD 18. Formulated with 45% USP-grade petrolatum, this versatile product offers a powerful skin protection solution that provides intensive care while shielding your skin from environmental stressors. Finally, Prequel introduced Urea Repair 10% Urea Hydrating Milk, retailing at USD 22 for face and body. With its luxurious formula combining 10% pure urea with shea oil, glycerin and niacinamide, this hydrating milk delivers deep hydration and repair, leaving your skin feeling soft, smooth and revitalized. The Prequel line will be available online only starting 25 July.   Source