CeraVe's new commercial begins airing on digital platforms

Expert skincare brand CeraVe, developed by dermatologists, has launched its new film on digital platforms. Featuring world-renowned actor Michael Cera and referencing the brand's humorous global advertisement that won first place at this year's 58th Super Bowl, the film stars CeraVe Moisturizing Cream – developed with 3 essential ceramides and containing Hyaluronic Acid to help repair the skin barrier with its specialist formula. In the digital campaign titled "CeraVe's Turkey Auditions," renowned artist Nükhet Duru, Dermatology Specialist Doctor Emin Soyer, and famous influencers Ceren Morova, Ogün Alibaş and the Cold War team appear on screen, with entertaining behind-the-scenes footage shared with viewers. The campaign underscores the brand's slogan "Skin Dries, CeraVe Protects" and core message "developed by dermatologists," while emphasizing CeraVe Moisturizing Cream, which stands out in the market with its 3 essential ceramides. Running for one month from 21 March on Instagram, Facebook, TikTok and YouTube, the campaign bears the signature of Havas Istanbul, with Ferit Katipoğlu directing.