A Bowlful of Health: AHA Concentrate B

A Bowl Full of Health: AHA Concentrate B The appeal of natural food actives in beauty has never been stronger. In particular, food and healthy living trends continue to inspire beauty formulations. The combination of feeling good, nutrition and vitality is driving health-conscious consumers to seek beauty products that deliver the same benefits for skin as the foods they consume. The market size of Alpha Hydroxy Acid (AHA) exceeded USD 1.2 billion in 2021 and is projected to grow at over 8.5% CAGR from 2022 to 2028. Increased use of Alpha Hydroxy Acid in hair care products will support global market growth positively during this period. Prevention of early aging signs, increased elastin and collagen production, and improved blood circulation are important factors driving demand for AHA products. Rising pollution levels combined with unhealthy eating habits lead to expected skin problems and increase cosmetic consumption, expanding the market. AHAs improve facial appearance by helping reduce skin tone dullness and hyperpigmentation on the face caused by scars, sun damage and other health conditions. University of Maryland Medical Center discovered that AHA has the ability to minimize wrinkles and surface lines on the face, as well as remove the damaged layer of skin and support cell regrowth. Citric Acid derived from corn or sugar beets, Lactic Acid obtained from sugar beets and sugar cane, Tartaric Acid derived from grapes, Glucose obtained from wheat or corn starch, Malic Acid derived from apples, Lactic Acid obtained from milk, and Citric Acid from citrus fruits form the natural composition of AHA. AHAs are chemicals that reduce signs of aging such as rough skin texture, fine lines and uneven pigmentation. They work by releasing the "intercellular adhesive" that holds skin cells together and allow "renewal" of newly released cells. This activity stimulates or accelerates the cellular turnover process that naturally slows as we age. Additionally, glycolic acid, the most popular AHA, has low molecular weight that allows it to penetrate deeply into the skin and stimulate collagen production. Thanks to these effects, skin becomes more elastic, smooth and more evenly toned. Glycolic Acid is the most commonly used hydroxy acid in anti-aging products and is the acid that penetrates most easily into skin from the outer layers. It is a very good exfoliant and helps in fighting acne. Lactic acid is a gentler exfoliant that may be preferred by those with sensitive skin. It stands out with its anti-aging properties. Citric acid is derived from citrus fruits and neutralizes the skin's pH level, which is why it is frequently used in serums and toners. Tartaric acid is obtained from grape extracts and reduces skin problems like acne and early aging effects. Malic Acid, while derived from apple acids, is essentially the transition point between AHA and BHA acids.

Benefits of AHA

• Reduces Stratum Corneum thickness by reducing corneocyte cohesion. • Reduces fine wrinkle lines and wrinkles. • Strengthens skin elasticity and supports collagen formation in skin. • Cleanses skin of dead cells, helps neutralize surface pigmentation changes (aging spots, sun spots, etc.) • Provides smoother and softer skin appearance. • Cleanses pores, clears skin of acne. • Reduces pore size and provides normalized sebum production in skin. AHA Concentrate B, our mixture containing Alpha Hydroxy and Beta Hydroxy acids from our Crodarom portfolio, contains the following acids respectively: Citric Acid, Lactic Acid, Malic Acid, Gluconic Acid, Ascorbic Acid, Glycolic Acid, Salicylic Acid and Tartaric Acid, and will be in our inventory very soon. Please contact us for your requests. Melis Köklü Türkdoğan Sales Manager - Personal Care and Household Care Croda Turkey