Biolage Professional Launches New Product

Biolage Professional Introduces Bond Therapy Collection Featuring Innovative Care Foam Formula Biolage Professional, a leading salon hair care company, has introduced Bond Therapy, its first bond-building collection infused with a powerful yet gentle combination of citric acid and coconut oil to target damage at the hair's core and strengthen weakened bonds in over-processed hair. Aurelie Croze, Vice President of Biolage Professional, said, "Keeping the launch of Bond Therapy was the hardest secret to keep," and added "We are thrilled to introduce this new bonding line to our consumers. As color services, balayage and heat styling continue to grow in popularity, the Biolage Bond Therapy collection was developed to bring together the best of bonding and care to strengthen and protect hair." The collection's standout product is a brand new care foam, a lightweight, bond-building and moisturizing formulation for fine hair. The first of its kind in the bonding category, this product provides moisture without flattening or weighing down fine hair. Croze discusses the collection's care formulas: "What makes the Bond Therapy collection so special is that it features two hair creams: cream and foam. When we conducted our research, we found that many consumers avoided using bonding series because they thought the formulas were too heavy or left a stiff and rough feeling on the hair. We tried to develop a product range that not only repairs hair bonds but also makes the hair feel and look great. By offering two bonding hair creams in cream and foam formats, we ensured that every consumer has a formula suited to their hair for body, shine and softness throughout the day." The Bond Therapy collection is ideal for anyone with over-processed hair exposed to continuous heat styling or with bleach or color damage. The collection contains five products and can be used on fine, medium and thick hair textures. Bond Therapy strengthens hair from the root, delivering 3 times less breakage* while maintaining vegan and cruelty-free certified formulas free of parabens, sulfates and mineral oil. Each product in this collection, which embodies Biolage's "caring repair" promise, is formulated with citric acid to rebuild weakened bonds and increase strength and elasticity, and coconut oil to nourish without adding weight. Each product in the collection has a unique sensory texture and Biolage's iconic Aromascience fragrance. Sunnie Brook, Biolage Global Ambassador and Celebrity Stylist, says "The Bond Therapy collection is incredible." "I constantly recommend this collection to my clients with color damage and to those who do daily heat styling for public appearances. I have to use products I can trust on set, and the fact that this collection includes products developed with all hair types and textures in mind allows me to use it without thinking when packing a suitcase for a job." Source