The BeautyEurasia Fair Attracted Great Interest

BeautyEurasia Fair Attracts Strong Interest with 19,799 Visitors from 128 Countries The 18th International Cosmetics, Beauty and Hairdressing Fair – BeautyEurasia, took place at Istanbul Fair Centre between 15 – 17 June 2023. Organised by ICA Events, the fair hosted 453 participants from 26 countries and welcomed a total of 5,387 buyers from 82 countries. The International Cosmetics, Beauty and Hairdressing Fair BeautyEurasia, where representatives of the cosmetics and personal care sectors gathered, attracted intense interest from visitors and participants over the 3-day period. The fair increased visitor numbers by 14% compared to the previous year and hosted a total of 19,799 visitors from 128 countries, of which 27% were international. Foreign visitor participation also increased by 10% compared to the previous year. Participants from many countries, including major contributions from Russia, France, Bulgaria, Greece, India, Italy, Switzerland, Ukraine, Japan and China, were among a total of 454 domestic and foreign companies hosted at BeautyEurasia Fair. The fair contributed to creating new business and cooperation opportunities for participants and visitors, while featuring the sector's key product categories including personal care products, perfumes and deodorants, hairdressing equipment, colour cosmetics, cleaning and hygiene products, baby hygiene products, nail care products, hair care products, packaging and labelling machinery, wigs-brows-lashes, and hair removal devices. "This Year We Faced Particularly Strong Demand and Interest from Abroad" BeautyEurasia Fair Director Filiz Mehmedova evaluated the fair's performance this year. Mehmedova stated: "BeautyEurasia, which has a mission beyond creating ground for new cooperation and export opportunities, successfully continued charting the sector's roadmap this year. Hosting new export opportunities, BeautyEurasia this year faced particularly strong demand and interest from abroad. At fair stands where hair, makeup, nail, hair removal and personal care trends and tips of the trade were shared, participants and visitors were also provided with information about techniques and products." "BeautyEurasia Created New Business, Partnership and Export Opportunities for Turkey with its Strong Regional Network" Noting that cosmetics exports showed growth in all product categories in the first quarter except hair removal products, Mehmedova stated: "As Turkey emerges as an important cosmetics production country, additional supply demand has also increased. Looking at the first quarter of 2023, we see that Turkey is achieving export growth in the cosmetics sector generally and above many sector averages. In light of these developments, with exports in this sector rising 27.1% compared to the same period in 2022 and reaching USD 652.3 million in the first quarter of 2023, BeautyEurasia created new business, partnership and export opportunities for Turkey with its strong regional network. As Turkey's sole cosmetics fair for 18 years, we are pleased to contribute to the sector's development and the economy through BeautyEurasia, which this year welcomed 19,799 visitors from 128 countries."