BeautyEurasia Fair Welcomes 17,406 Visitors from 129 Countries This Year

BeautyEurasia Fair Welcomed 17,406 Visitors from 129 Countries This Year The 17th International Cosmetics, Beauty and Hairdressing Fair – BeautyEurasia, Eurasia's largest cosmetics fair, was held at Istanbul Convention and Exhibition Centre between 15 – 17 June 2022. The fair brought together 341 participating companies from 27 countries with 17,406 professional visitors. The International Cosmetics, Beauty and Hairdressing Fair BeautyEurasia, Eurasia's largest event bringing together representatives from the cosmetics and personal care sectors, garnered strong interest from visitors and participants. BeautyEurasia, which featured many leading global cosmetics and beauty brands, increased the number of foreign visitors by 50 percent compared to the previous year, hosting a total of 17,406 visitors from 129 countries. BeautyEurasia, Turkey and Eurasia's leading industry and business cooperation platform, welcomed participants from numerous countries including the United States, Germany, Bulgaria, the United Arab Emirates, China, France, the United Kingdom, Italy, Russia, Ukraine, South Africa and India. The fair created new business and cooperation opportunities for its participants and visitors, while organizing various booth events including makeup techniques, permanent nail applications, and hair shows and demonstrations.

"International Buyer Delegation Programme" Energized the Fair

The "VIP International Buyer Delegation Programme" implemented during the fair provided new market and business opportunities for participants and visitors. The VIP International Buyer Delegation programme hosted over 400 invited buyers from 75 countries. The programme was organized to create new purchasing, business development, and cooperation opportunities for sector representatives on the international stage.

BeautyEurasia Events Setting Industry Direction!

Over three days, the fair featured inspiring presentations, brand stories, workshops, trend sessions and hair shows. An event programme organized in collaboration with industry-leading institutions and organizations brought together sector professionals and influencers. Panels also created a sectoral roadmap for foreign investors, local manufacturers, buyers and decision-makers. At a conference titled "Profitable Sustainability Criteria in the Cosmetics Sector" held on the fair's first day with business development objectives, İş Dünyası ve Sürdürülebil Kalkınma Derneği (SKD Türkiye) Secretary General Konca Çalkıvik, Rossmann Türkiye Deputy General Manager of Purchasing and Marketing Yücel Türkmensoy and Kozmetik Üreticileri ve Araştırmacıları Derneği (KUAD) Chair and Laber Kimya General Manager Levent Kahrıman took the floor. Topics discussed included how international companies apply sustainability rules in Turkey, climate-friendly production, and reducing carbon emissions in production and supply. On the fair's first day, afternoon conferences on "Quality Growth During Crisis Periods" and "New Era Customer Trends in Retail and Online Marketplaces" presented participants and visitors with a strong vision for the sector's future. At a panel titled "Rising Brands in the Beauty Sector," renowned artist Gülben Ergen shared the inspiring founding story and future strategies of the Gülbenatural brand with visitors and participants. At the fair's robust event programme, Makeup Artist and Hair Designer Alp Kavasoğlu visited participant booths with a group composed of foreign and domestic sector purchasing professionals during a tour planned by product categories, identifying companies' new products and technologies responding to changing consumer needs. Fair Director Filiz Mehmedova, expressing great satisfaction with the interest shown in the fair following the pandemic, stated: "At the fair, we provided participants with an environment to meet beauty and cosmetics professionals, gather information about Turkey's cosmetics sector, and develop commercial activities with manufacturers and institutions. Additionally, the fair this year, under its VIP International Buyer Delegation programmes, hosted over 400 professional buyers from a total of 75 countries including Australia, Iraq, Canada, Palestine, Spain, Ecuador, Ukraine, Cameroon, Tunisia, Egypt, Kazakhstan, Pakistan, Panama, Cameroon, Uganda, Uruguay, Georgia, the Netherlands, Nigeria, North Macedonia, Romania, Kosovo, Palestine, Lebanon, Chile and Bosnia and Herzegovina, creating opportunities for new cooperation. Our primary objectives are to ensure global visibility for our country's cosmetics sector and to contribute to Turkey becoming a nation that both produces and increasingly exports more. Within this framework, we believe we had a very productive fair period."