Vicks Marks 50th Anniversary with New Campaign Launch

Procter and Gamble (P&G) brand Vicks, which has been supplying products to consumers for 125 years worldwide and 50 years in Turkey, held a grand ceremony celebrating its 50th anniversary in Turkey. Tankut Turnaoğlu, Chairman of the Board of P&G Turkey, Caucasus and Central Asia, said, "We are adding value to the lives of consumers through 16 different brands in Turkey. We are very proud that a brand like Vicks, which enters almost every home, has completed half a century in our country." Canan Bademlioğlu, General Manager of Eczacıbaşı İlaç Pazarlama, P&G's business partner in the pharmacy channel, said, "By improving the quality of life in health; we are present at every stage of life with contemporary, reliable and innovative solutions. We have been proudly representing the Vicks brand for 50 years, a brand that has been by our side as a generation grew up." Vicks, used in Turkey for half a century, celebrated its 50th anniversary with a grand ceremony held for the occasion. The ceremony was attended by Tankut Turnaoğlu, Chairman of the Board of P&G Turkey, Caucasus and Central Asia, and Canan Bademlioğlu, General Manager of Eczacıbaşı İlaç Pazarlama, P&G's business partner in the pharmacy channel, as well as numerous guests. At the event where Vicks' 50-year journey in Turkey was recounted, Tankut Turnaoğlu, Chairman of the Board of P&G Turkey, Caucasus and Central Asia, stated that P&G continues its efforts to touch the lives of Turkish consumers with its trusted brands and to facilitate their daily lives. Speaking about how at least one P&G product is found in 9 out of every 10 homes today, Turnaoğlu said, "We are very proud that a brand like Vicks, which is preferred by consumers and produces more than 80 percent of its products sold in Turkey within our country, has completed half a century in Turkey." Turnaoğlu noted that Turkey is one of the countries that serve as a growth engine for P&G.

Turnaoğlu said, "Turkey is a dynamic market with its young population and rapidly growing structure. P&G's reputation in Turkey ranks third in Europe and worldwide. P&G Turkey recently became a HUB for 8 countries, including Turkey.

New countries were added to the countries we manage under the leadership of P&G Turkey's head office. As of today, Turkey manages countries across 6 different time zones. We are now managing 7 countries in Central Asia from Istanbul," he said. Canan Bademlioğlu, General Manager of Eczacıbaşı İlaç Pazarlama, P&G's business partner in the pharmacy channel, said the following in her remarks: "We strengthen our activities in the health sector through partnerships with leading organizations worldwide, and we contribute to patients in our country receiving the correct treatment. In the health sector, where we have been present for more than 70 years, Eczacıbaşı İlaç Pazarlama aims, in the coming period, to bring innovative products and treatments to our country with awareness of our deep-rooted past and our responsibility toward patients and society. By utilizing the knowledge and experience of our 19 different business partners who are world leaders in their fields in our own production, marketing and sales processes, we aim to continuously improve our health service approach."