Santa Farma's "Leave a Yellow Note to Life" Project Wins Award

Santa Farma, which has gained international recognition through numerous awareness projects it has supported to date, has added another success to its achievements. The 'Leave a Yellow Note for Life' project, which Santa Farma unconditionally supports, won the Gold Award in the medical website category at the Ava Digital Awards advertising and marketing competition. Turkey's 77-year-old established domestic pharmaceutical company Santa Farma, which advances along the path of 'healthy healthcare services' by signing awareness-raising projects, has added another international success to its record. The 'Leave a Yellow Note for Life' project, launched in 2018 with Santa Farma's unconditional support and in cooperation with the Association for the Fight Against Viral Hepatitis, to raise awareness about Hepatitis B disease, won the Gold Award in the medical website category at the Ava Digital Awards advertising and marketing competition. 'Leave a Yellow Note for Life' awareness project has previously also received awards at the Golden Spider, Felis and MarCom Awards.

Organized for approximately 27 years

AVA Awards has been organized since 1994 by the Marketing Communications Professional Association (AMCP), one of the world's most established and respected marketing and communications platforms. The US-based AVA Awards, with a jury appointed by AMCP, annually awards the most prestigious works in the field of digital marketing from over 200,000 participants worldwide.

Reached 4 million people

Through the 'Leave a Yellow Note for Life' project, implemented to raise awareness of Hepatitis B in society and to encourage more people to get tested and take precautions, approximately four million people were reached in the first four months. Within the scope of the project, collaboration was carried out with Yellow Microphone, Turkey's most-watched street interview channel, with beloved actor Hayrettin serving as the project spokesperson to conduct street interviews. In viral videos, people were asked the question "What does 'B' mean for 1.8 million people in Turkey?", and people were informed about Hepatitis B.