Roche İlaç Releases Special Film for "Lung Cancer Awareness Month"

Roche Pharmaceuticals Turkey has shared a new film across digital channels as part of Lung Cancer Awareness Month, with the slogan "Take Care of Your Lungs" to draw attention to this important disease. The one-minute film featuring athletes, a dietitian and specialist doctors calls on everyone this year to take care of their lungs through social media. Roche Pharmaceuticals Turkey added a new film to its campaign series launched in 2018 to raise public awareness for Lung Cancer Awareness Month. Continuing the work done in previous years with actor Ahmet Mümtaz Taylan and former footballer Metin Tekin, the film "Take Care of Your Lungs" is being distributed across digital channels. Prominent figures with expertise in different fields—athlete Seda Altın, Dietitian Berrin Yiğit, Medical Oncologist Prof. Dr. Umut Demirci and Medical Oncologist Assoc. Prof. Dr. Özlem Sönmez—draw attention to lung cancer through the film and raise public awareness on the subject. In the film, Seda Altın and Berrin Yiğit invite viewers to live life to the fullest alongside exercise, eat properly and break bad habits to protect themselves from lung cancer risk, while Umut Demirci and Özlem Sönmez share important information and symptoms about lung cancer. Highlighting that lung cancer is one of the most common types of cancer, Prof. Dr. Umut Demirci emphasizes that not all lung cancers should be viewed the same way.¹ Assoc. Prof. Dr. Özlem Sönmez notes that persistent cough, shortness of breath, chest pain and loss of appetite are among the symptoms of lung cancer, and those with these symptoms should not neglect to consult a doctor.^2,3,4 You can watch the 2020 campaign film on RocheTurkiye's social media channels and share it to spread awareness.