Roche İlaç Launches "Yaşam İçin" Project to Answer Common Questions About Cancer

Roche Pharma Turkey launched the Life Project, which provides patients and their relatives with reliable information in the oncology field and supports them throughout their treatment process by answering many questions related to cancer. Leading cancer-fighting associations in Turkey—Metamazon, Onkoday, Hope and Life Association, Turkish Cancer Society and Dancing with Cancer Association—provided unconditional support for the establishment of www.yasamicin.com.

Roche Pharma Turkey launched a new project to improve patients' treatment journeys, in line with its goal of achieving faster and better outcomes for more patients.

Working not only through its diagnostic and treatment methods but also through the impact it creates throughout the entire patient journey, Roche launched the website www.yasamicin.com, which contains all types of information related to oncology, its largest area of focus. Cancer involves a very challenging struggle that encompasses not only patients but also their families and loved ones. The Life Project, through its website as well as Facebook, Instagram and YouTube accounts, was designed to counter information pollution in the online environment where people most often research diseases, providing patients and their relatives with accurate information and support. Launched with the motto "What a wonderful thing to know," the website and social media accounts were designed to present information on topics people are curious about regarding the disease in a single source. The website contains information on various topics ranging from methods of protection from this disease, such as healthy nutrition and simple exercises, to physician opinions on matters of concern. The 'Cancer Dictionary' featured on the homepage of www.yasamicin.com was designed as a resource containing explanations of relevant medical terminology needed for understanding this disease. On the 'Living with Cancer' page, guidance information is provided for patients and their relatives to help them overcome this struggle more effectively. The website and social media accounts, which contain comprehensive information specific to both child and adult patients as well as patient relatives, also convey detailed content on different types of cancer to visitors from expert sources.