Orzax Brings 20 Years of Scientific Expertise to Dermocosmetics with Shiniq

Orzax, one of Turkey's leading supplementary food brands, is introducing Shiniq, its new skincare-focused brand, to consumers. This step, adapting the company's deep expertise in healthcare to skin health, is positioned as a natural extension of Orzax's quality, safety and science-based approach.

Orzax is bringing its 20 years of scientific expertise and R&D capacity to the dermocosmetics field, launching its new brand Shiniq in pharmacies. Shiniq products, which address the skin ecosystem with a holistic approach and are developed with prebiotic and postbiotic content, stand out with scientific reliability, clean formulations and high production standards, while also representing a strategic reflection of Orzax's domestic and global growth vision.

Yunus Emre Alimoğlu, Chairman of the Board at Orzax, stated that the corporate reputation the brand has built over the years and its science-based expertise directly add a trust element to Shiniq's dermocosmetics approach, continuing: "Thanks to our experience in healthcare, Shiniq has entered the market with a stronger, more reliable and more informed brand perception. In the dermocosmetics market, which is dominated almost entirely by imported products today, we aim to offer our consumers domestic and science-based products."

USD 50 Billion Market
This new brand also represents a strategic reflection of Orzax's long-term global vision. At a time when the dermocosmetics market has reached a global scale of USD 45–50 billion as of 2025 and continues its steady growth, it is observed that consumers are now seeking not only cosmetic benefits but solutions that are scientifically proven and support skin health in the long term. In Turkey's cosmetics market, which has reached approximately USD 4 billion in volume, particularly the pharmacy channel and health-focused brands are positioned as drivers of dermocosmetics growth. Orzax views this transformation not merely as a market opportunity, but as a responsibility to produce skin health solutions backed by science.

Berk Apak, General Manager of Human Pharmaceuticals and Dermocosmetics at Orzax, described Shiniq's scientific foundation: "The most important factor distinguishing Shiniq from existing dermocosmetics brands is that we offer a holistic skincare approach focused not only on individual skin problems, but on the entire skin ecosystem. The understanding that 'every skin has its own story' formed the starting point of our product development process. Instead of one-size-fits-all solutions, we addressed each type of skin—whether acne-prone, sensitive, atopy-prone or with compromised defense against external factors—as a separate area of need. With our 45 products across 8 different categories, we have developed personalized, science-based solutions that support the skin's natural balance in the long term."

Shiniq's availability only in pharmacies reflects the brand's strong approach, which centers expert consultation and correct consumer information. Formulations developed according to dermatological safety, product tolerance and scientific efficacy criteria have been designed for safe use by all skin types, including sensitive skin.