LATEST TREND PRODUCTS IN COSMETIC AND PERSONAL CARE PACKAGING

Soner Aydın Sales Manager, Division HD Uluslararası Tic. ve Amb. San. Ltd. Şti.     LATEST TREND PRODUCTS IN COSMETIC AND PERSONAL CARE PACKAGING: E-COMMERCE PUMPS AND AIRLESS PUMPS More Hygienic, More Durable, More Colorful... E-Commerce Pumps In the cosmetic and personal care sector, dispenser pumps are now seeing increased demand in response to consumer preferences. Leading pump manufacturers developed e-commerce pumps with consideration for the problems consumers experience in use: internal leakage and associated corrosion (contact of the product with non-plastic parts), pumps opening during product transportation and resulting external leakage, and complaints about breakage. Taking their name from the now unavoidable e-commerce, e-commerce pumps began occupying shelf space as of 2019. With an isolated metal spring structure that prevents liquid contact with products, where the product only comes into contact with the end user, e-commerce pumps combine hygienic design with a 450-degree external rotation angle that prevents opening, spillage, or breakage during product shipping (Figure 1-2).

Figure 1. Figure 2.

More Than Prestige, Cosmetic Packaging That Extends Shelf Life... Airless Pumps The rising packaging trend of recent years; airless pumps, which are indispensable especially for skin care products, serums, foundations, and products containing special formulations, appear to be the future of cosmetic, dermo-cosmetic, and medical product packaging (Figure 3).

Figure 3. Figure 4.

Its rigid outer surface, tubeless internal design, and structure that prevents migration by positioning the product spring system outside the packaging highlight hygiene and durability, while its vacuum and metered technology prevents intense dispersal of delicate formulations, ensuring the product reaches the end user at the desired dose. By preventing air contact with the product in particular, it provides increases of up to 15% in product shelf life. Additionally, in its bottom-tube-free design, the consumer expels the product using vacuum, resulting in complete product utilization and high customer satisfaction. In addition to protecting shelf life, which is one of the manufacturer's expectations, printing solutions that can highlight the manufacturer's brand are also provided through airless pumps. Its two-layer structure protects products while adding value to brands' products and providing the desired level of aesthetic appearance (Figure 4).