Clariant Introduces New Concept: “Zenspiration”

Zenspiration, Clariant Active Ingredients' new formulation concept, appeals to the cosmetics industry to draw inspiration from the sophisticated simplicity and science-backed character of Japanese beauty trends (J-Beauty) to meet the expectations of consumers seeking a solution aligned with the motto "less is more" through high-quality, high-performance care products. "Zenspiration" received a silver award in the "Applied Concept" category at the prestigious BSB Innovation Award event. Japan, home to the world's second-largest beauty market,[1] has a rich and long beauty tradition rooted in authentic elegance and simplicity. J-Beauty emphasizes natural beauty and relies on minimalist routines and research-backed approaches to achieve fresh, youthful skin tone and hydrated skin.

Focusing on ingredients. Multi-purpose and traditionally proven components in skin care play a fundamental role in making the care formula simple yet equally effective. Today, the entire world is adopting these core values.

Alexandre Lapeyre, Global Marketing Director of Clariant Active Ingredients, said: "Time constraints and the stress of daily life leave little room for complex skincare regimens. Many women refuse to buy excessive amounts of fast-consumed care products, whether to reduce the number of daily products like those under 35 in the United States[2] or to follow simple facial routines as the majority do in France.[3] The need for multi-functional products and reliable ingredients is growing. "Zenspiration" brings together all the ingredients formula manufacturers need to go beyond the ordinary and enhance natural beauty," he said. Designed with sensory excellence and Japanese Zen principles in mind, "Zenspiration" contains three formulations inspired by daily cream, scalp tonic and solid-form skin serums. Each formulation features scientifically proven ingredients including powerful ingredients made with natural content recently introduced by Clariant Active Ingredients such as Rootness^™ Energize and Equiscalp^™.   [1] Source: Mintel [1] Source: Mintel: Women in the US aged 35 and under normally use 1-2 products per day, compared to the general average of 3-4** [1] Source: Mintel: Women in the US aged 35 and under normally use 1-2 products per day, compared to the general average of 3-4**