Berko İlaç Corporate Brand Guide Presented to All Stakeholders and Employees

Berko İlaç, a company that creates value by developing products serving public health and exemplifies the sector with qualified human resources, corporate practices and development processes, modernized its Corporate Brand Guidelines in alignment with its vision. After intensive efforts, Berko İlaç renewed and defined its institutional logo, corporate typeface and colors along with all printed and digital materials, continuing to update and develop itself in modern business life.

In creating the Corporate Brand Guidelines, one of the most important sub-components of Berko İlaç's corporate identity drawing from the institutional philosophy established by Pharm. Berat Beran; the forward-looking vision of Berko İlaç was emphasized by adding today's innovative, modern and continuously evolving corporate brand perception to the trustworthy and inspiring brand perception of the institution that develops public health, inherited from the past. The initial step of Berko İlaç was Pharm. Berat Beran filling the air, effort and dreams he used during his pharmaceutical practice and laboratory work, which became the symbolic story of today's logo. Font selection reflecting the trustworthy and inspiring corporate brand perception that develops public health, corporate colors and the definition of all printed and digital materials were included in the guidelines. The corporate colors adopted by Berko İlaç since its foundation express the principles and business culture it has embraced. Berko navy blue represents trust, responsibility, solidity, success and an inspiring corporate brand, while turquoise, one of the supporting corporate colors, represents modernity, innovation and continuous development, and gray represents support and balance.   Eylem Beran, Board Member and Corporate Communications Director of Berko İlaç, made the following statement on the subject: "I believe that in modern business life, institutions need to continuously update and develop themselves, and proceeding from this motivation, I am very pleased to have emphasized once again Berko İlaç's innovative, modern and continuously evolving corporate brand perception in our Corporate Brand Guidelines." she said.