Bayer Receives Award from Muse Awards

Bayer won the Gold Award in the sound category at the Muse Awards 2021, a prestigious international platform where creative and inspiring projects are evaluated.   Bayer received the Gold Award in the sound category at the Muse Awards, which evaluates the world's most creative ideas, for the KTEPH Aklımda project developed in collaboration with Ajans Digital. The KTEPH Aklımda project stood out among 25 competitors and secured the award. Designed to raise awareness of KTEPH disease, the project builds an empathy relationship between physicians and patients. Using 3D sound technology and supported by real patient scenarios, the project allows users to experience through sound the symptoms experienced by KTEPH patients, what they feel when unable to breathe, and the consequences of delayed diagnosis.