Axtria Launches DataMAx™

Axtria Inc., an award-winning cloud software and data analytics firm serving the life sciences industry, has launched Axtria DataMAx™ Emerging Pharma. This new enterprise-class AI-enabled SaaS solution, particularly focused on specialty pharmaceuticals, helps emerging and small biotech and pharma companies make data-driven decisions to accelerate market entry and reduce commercialization costs by leveraging brand-specific insights spanning commercial to patient data. Companies new to this industry typically encounter challenges in accessing enterprise-class data insights that could help rapidly scale to meet the needs of a growing portfolio. Additionally, limited drug accessibility for patients due to high costs and above-average drug discontinuation rates can create further barriers to growth. Jaswinder Chadha, co-founder and CEO of Axtria, said "By democratizing access to critical insights that enable data-driven decisions, we are offering emerging biotech and pharma companies a fundamental competitive advantage," and added "More importantly, the scalability of this solution enables Axtria DataMAx Emerging Pharma to grow as these businesses expand and evolve globally with Axtria." With plug-and-play capabilities and pre-packaged business reports, Axtria DataMAx Emerging Pharma can be easily deployed within six weeks to establish an end-to-end data management system. This secure and seamless environment eliminates data silos, automates data pipelines, and is designed to scale on demand. Axtria DataMAx Emerging Pharma provides emerging companies with capabilities available in Axtria DataMAx, a solution known and trusted by many of Axtria's top 20 global pharma companies. Axtria DataMAx Emerging Pharma can share a common data layer across all products in the Axtria portfolio and support the omni-channel sales engagement, planning and operations capabilities of Axtria SalesIQ™ and Axtria CustomerIQ, the marketing analytics and campaign management capabilities of Axtria MarketingIQ™, which have been successfully deployed in emerging companies.