Avon Raises Meme Sağlığı Awareness for World Cancer Week Wait, I need to correct this - let me provide the proper translation: Avon Raises Breast Health Awareness for World Cancer Week

Avon, a leading personal care and cosmetics brand globally and in Turkey, continues to raise awareness about breast health on the occasion of World Cancer Week, celebrated between 1-7 April. In this context, the brand is drawing renewed attention to the 2024 findings of The Boob Census research it previously shared with the public, aiming to educate society on the critical importance of early detection.

Supporting the fight against breast cancer for over 30 years, Avon has so far donated over 951 million dollars toward breast cancer prevention efforts, provided education to 180 million people, and contributed to more than 20 million women worldwide undergoing breast screening. According to The Boob Census research conducted by Avon with over 7,000 participants from 7 countries, while 45% of women feel confident in detecting signs of breast cancer, 23% never discuss their breast health.

Early detection improves outcomes
According to the research findings, the percentage of women who stated they had never undergone breast examination fell from 13% last year to 11% this year, a decrease of 2 percentage points. This shows that women are beginning to prioritize their own health more and their awareness of breast health has increased. In 2023, 25% of women stated they had examined their breasts within the past month, while this rate rose to 36% in 2024. This increase demonstrates that regular self-examination can enable early detection and therefore plays a critical role in improving women's health outcomes.

Women aged 35-44 are the most frequent screening group
While 47% of women felt confident in detecting signs of breast cancer in 2023, this rate declined to 45% in 2024. In the 2023 survey, 33% of women stated they had their breasts examined by a medical professional once a year, while this rate dropped to 28% in 2024. The research also revealed that 36% of women had checked for changes in their breasts within less than a month. Women aged 35-44 stand out as the most frequent screening group at 31%.

26% of women in Turkey undergo annual breast examination
According to The Boob Census research, annual breast examinations by specialists vary between countries. In Italy, the percentage of women who underwent breast examination in 2023 was 35%, while this rate was found to have declined to 30% in 2024. In Romania, the rate of annual breast examinations was 35% in 2023 and dropped to 24% in 2024, representing an 11 percentage point decrease. In Turkey, while 29% of women underwent annual breast examination in 2023, this rate declined to 26% in 2024.

Encouraging breast health screening with the slogan "Power in Control"
50% of women perform self-breast examination as part of their personal care routine, and 38% are unsure when they should examine their breasts. 83% of women state they have a regular shower or personal care routine. This presents a major opportunity to incorporate breast health into beauty routines. Encouraging all women to perform self-examination for breast screening as a fundamental part of their routine, Avon emphasizes with the slogan "Power in Control" that women should also perform breast examinations in their personal care routines.
By raising awareness among millions of women in the fight against breast cancer, Avon will continue to touch women's lives in the years to come by taking on this responsibility in healthcare.