Yıldız Holding Contributes to Turkey's Growth
Yıldız Holding Contributing to Turkey's Growth
Yıldız Holding, through Ülker Bisküvi, produces Ülker-branded products as well as global snacking brands such as Godiva, McVitie's and Flipz in Turkey and delivers them to consumers around the world. In 2021, exports in the snacking category under the Ülker Bisküvi umbrella reached USD 291 million.
Despite the challenging conditions of the pandemic, USD 291 million in snacking exports were achieved under the Ülker Bisküvi umbrella in 2021. Approximately USD 100 million of this figure came solely from exports of global brands such as Godiva, McVitie's and Flipz.
Ali Ülker Makes Remarks
Noting that Turkey is strengthening its position as a production and export hub with each passing day, Yıldız Holding Chairman of the Board Ali Ülker stated: "In our home country, which is the center of our operations, we are leading the food sector particularly through Ülker Bisküvi. In the snacking category, through our new technology investments in our factories, we have made Turkey the production hub for our global brands. We are pleased to meet consumers around the world with our products bearing the 'Made in Türkiye' label."Exports to Over 100 Countries
Pointing out that exports are made to over 100 countries including the United States, the United Kingdom, China, Kenya, Australia, Madagascar, the Netherlands and Ghana in the snacking business, Ali Ülker continued his remarks as follows: "For example, McVitie's Jaffa Jonut cake, which quickly gained consumer approval, was developed in our R&D center in Turkey. We produce it in our Karaman factory and ship it to the United Kingdom. In our Silivri factory, we produce a wide portfolio under the Godiva brand including Domes, chocolate-coated bars, tablet chocolates and retail series. We export products produced there to 27 countries, primarily the United States, Japan and the United Arab Emirates. Godiva products we manufacture in Turkey are taking their place in world markets. Global branded products manufactured in our factories in Gebze, Topkapı, Silivri, Karaman and Ankara are waving our flag around the world. On the other hand, the efficiency of our factories and their advanced production capabilities provide us with significant competitive advantage on a global scale. All our efforts are directed at continuing to contribute to our country through our investments, production, employment and exports, and representing our country in the best way possible."Advertisement
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